Yih Hwai Lee

About

Yih Hwai Lee is a scholar working on Marketing, Sociology and Political Science and Experimental and Cognitive Psychology. According to data from OpenAlex, Yih Hwai Lee has authored 23 papers receiving a total of 937 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Experimental and Cognitive Psychology. Recurrent topics in Yih Hwai Lee’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers). Yih Hwai Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Language, Metaphor, and Cognition (6 papers) and Customer Service Quality and Loyalty (5 papers). Yih Hwai Lee collaborates with scholars based in Singapore, Australia and United Kingdom. Yih Hwai Lee's co-authors include Siew Meng Leong, Elison Ai Ching Lim, Swee Hoon Ang, Nader T. Tavassoli and Michael Houston and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by Yih Hwai Lee

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yih Hwai Lee. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yih Hwai Lee may publish in the future.

Countries citing papers authored by Yih Hwai Lee

Since Specialization

Citations

This map shows the geographic impact of Yih Hwai Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yih Hwai Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yih Hwai Lee more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Chi Wai Lai Breakdown of academic impact, for papers by Mafalda Escobar‐Henriques Breakdown of academic impact, for papers by Timothy D. Swain Breakdown of academic impact, for papers by R. H. Crockford Breakdown of academic impact, for papers by Richard Rees Breakdown of academic impact, for papers by Yusuke Kouzai Breakdown of academic impact, for papers by Peter Ader Breakdown of academic impact, for papers by Karsten Krueger