Yanwu Yang

35 papers and 343 indexed citations i.

Yanwu Yang has authored 35 papers that have received a total of 343 indexed citations. This includes 23 papers in Marketing, 13 papers in Management Science and Operations Research and 11 papers in Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (8 papers) and Auction Theory and Applications (7 papers). Yanwu Yang is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (8 papers) and Auction Theory and Applications (7 papers) and collaborates with scholars based in China, United States and Hong Kong. Yanwu Yang's co-authors include Daniel Zeng, Bernard J. Jansen, Rui Qin and Yinghui Yang and has published in prestigious journals such as Expert Systems with Applications, Pattern Recognition and Frontiers in Psychology.