Yangjun Li
Impact in
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 11
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- Technology Adoption and User Behaviour 9
- Co-authors
- Xiao‐Liang Shen (16 shared papers)Yongqiang Sun (10 shared papers)Nan Wang (1 shared paper)Zhenjiao Chen (2 shared papers)Feng Wang (1 shared paper)Matthew Lee (5 shared papers)Christy M.K. Cheung (5 shared papers)Jun Chen (1 shared paper)
In The Last Decade
Yangjun Li
24 papers receiving 707 citations
Yangjun Li's Hit Papers
Peers
Comparison fields: 5 of 86
- Marketing 345
- Information Systems and Management 227
- Organizational Behavior and Human Resource Management 225
- Communication 80
- Sociology and Political Science 332
Countries citing papers authored by Yangjun Li
This map shows the geographic impact of Yangjun Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yangjun Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yangjun Li more than expected).
Fields of papers citing papers by Yangjun Li
This network shows the impact of papers produced by Yangjun Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yangjun Li. The network helps show where Yangjun Li may publish in the future.
Co-authors
The 25 scholars most cited alongside Yangjun Li, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience Hit paper breakdown → | 2018 | 291 |
| 2 | 2018 | 130 | |
| 3 | 2017 | 67 | |
| 4 | 2018 | 66 | |
| 5 | 2019 | 25 | |
| 6 | 2022 | 25 | |
| 7 | 2022 | 21 | |
| 8 | 2021 | 19 | |
| 9 | 2020 | 17 | |
| 10 | 2017 | 14 | |
| 11 | 2022 | 13 | |
| 12 | 2019 | 8 | |
| 13 | 2025 | 7 | |
| 14 | 2019 | 5 | |
| 15 | 2017 | 4 | |
| 16 | Knowledge Contribution in Customer-Centric Brand Community: A Person-Environment-Fit Model | 2015 | 3 |
| 17 | 2020 | 3 | |
| 18 | The Explosion Temperature Measurement of Thermal-Baric Explosive Based on Infrared Thermometric Techniques | 2016 | 2 |
| 19 | 2024 | 2 | |
| 20 | 2016 | 2 |
About Yangjun Li
Yangjun Li is a scholar working on Sociology and Political Science, Information Systems and Management, Communication, Organizational Behavior and Human Resource Management and Acoustics and Ultrasonics, having authored 31 papers that have together received 728 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers), Customer Service Quality and Loyalty (6 papers), Knowledge Management and Sharing (5 papers), Random lasers and scattering media (5 papers), Image Enhancement Techniques (3 papers), Advanced Measurement and Detection Methods (3 papers) and Advanced Image Processing Techniques (3 papers). The work is most often cited by research in Marketing (345 citations), Information Systems and Management (227 citations), Organizational Behavior and Human Resource Management (225 citations), Communication (80 citations) and Sociology and Political Science (332 citations). Yangjun Li has collaborated with scholars based in China and Hong Kong. Frequent co-authors include Xiao‐Liang Shen, Yongqiang Sun, Nan Wang, Zhenjiao Chen, Feng Wang, Matthew Lee, Christy M.K. Cheung, Feng Wang, Jun Chen and Feng Wang. Their work appears in journals such as Journal of the Association for Information Systems, Information & Management, Optics Communications, Optics and Lasers in Engineering and Decision Support Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.