Xiaojing Yang

26 papers and 896 indexed citations i.

Xiaojing Yang has authored 26 papers that have received a total of 896 indexed citations. This includes 15 papers in Marketing, 10 papers in Experimental and Cognitive Psychology and 8 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (8 papers) and Creativity in Education and Neuroscience (7 papers). Xiaojing Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (8 papers) and Creativity in Education and Neuroscience (7 papers) and collaborates with scholars based in United States, China and Latvia. Xiaojing Yang's co-authors include Robert E. Smith, Xiaoyan Deng, Laura A. Peracchio, Huifang Mao and William K. Darley and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research.