Sun Jie

21 papers and 513 indexed citations i.

Sun Jie has authored 21 papers that have received a total of 513 indexed citations. This includes 15 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Diverse Aspects of Tourism Research (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Sun Jie is often cited by papers focused on Digital Marketing and Social Media (10 papers), Diverse Aspects of Tourism Research (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, China and Malaysia. Sun Jie's co-authors include Xi Yu Leung, Billy Bai, Huiying Zhang and Wen Chang and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Sustainability.