William H. Cunningham
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Computational Theory and Mathematics top 0.2%
- Advanced Graph Theory Research
- Complexity and Algorithms in Graphs
Papers in
-
- Advanced Graph Theory Research 32
- Complexity and Algorithms in Graphs 27
-
- Optimization and Search Problems 7
- Co-authors
- W. Thomas Anderson (4 shared papers)Isabella C. M. Cunningham (11 shared papers)Jack Edmonds (2 shared papers)Robert T. Green (4 shared papers)Robert E. Bixby (3 shared papers)André Bouchet (1 shared paper)Eddie Cheng (2 shared papers)John H. Murphy (4 shared papers)
- Journals
- Journal of Marketing (20 papers)Mathematical Programming (8 papers)Mathematics of Operations Research (6 papers)COMBINATORICA (6 papers)Linear Algebra and its Applications (3 papers)
- Partner nations
- CanadaUnited StatesGermany
In The Last Decade
William H. Cunningham
86 papers receiving 2.5k citations
William H. Cunningham's Hit Papers
Peers
Comparison fields: 5 of 131
- Marketing 755
- Computational Theory and Mathematics 1.2k
- Computer Graphics and Computer-Aided Design 188
- Discrete Mathematics and Combinatorics 171
- Management, Monitoring, Policy and Law 311
Countries citing papers authored by William H. Cunningham
This map shows the geographic impact of William H. Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William H. Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William H. Cunningham more than expected).
Fields of papers citing papers by William H. Cunningham
This network shows the impact of papers produced by William H. Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William H. Cunningham. The network helps show where William H. Cunningham may publish in the future.
Co-authors
The 25 scholars most cited alongside William H. Cunningham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 88 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Socially Conscious Consumer Hit paper breakdown → | 1972 | 398 |
| 2 | 1972 | 241 | |
| 3 | 1985 | 164 | |
| 4 | 1980 | 164 | |
| 5 | 1982 | 124 | |
| 6 | 1976 | 122 | |
| 7 | 1974 | 105 | |
| 8 | 1997 | 98 | |
| 9 | 1984 | 88 | |
| 10 | 1975 | 82 | |
| 11 | 1995 | 82 | |
| 12 | 1980 | 74 | |
| 13 | 1979 | 73 | |
| 14 | 1977 | 69 | |
| 15 | 1985 | 58 | |
| 16 | 1985 | 58 | |
| 17 | 1986 | 57 | |
| 18 | 1997 | 38 | |
| 19 | 1972 | 38 | |
| 20 | 1985 | 37 |
About William H. Cunningham
William H. Cunningham is a scholar working on Computational Theory and Mathematics, Computer Networks and Communications, Electrical and Electronic Engineering, Computer Graphics and Computer-Aided Design and Marketing, having authored 88 papers that have together received 2.9k indexed citations. Recurring topics across this work include Advanced Graph Theory Research (32 papers), Complexity and Algorithms in Graphs (27 papers), graph theory and CDMA systems (10 papers), Computational Geometry and Mesh Generation (8 papers), Optimization and Search Problems (7 papers), Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Vehicle Routing Optimization Methods (4 papers). The work is most often cited by research in Marketing (755 citations), Computational Theory and Mathematics (1.2k citations), Computer Graphics and Computer-Aided Design (188 citations), Discrete Mathematics and Combinatorics (171 citations) and Management, Monitoring, Policy and Law (311 citations). William H. Cunningham has collaborated with scholars based in Canada, United States and Germany. Frequent co-authors include W. Thomas Anderson, Isabella C. M. Cunningham, Jack Edmonds, Robert T. Green, Robert E. Bixby, André Bouchet, Eddie Cheng, John H. Murphy, Gérard Cornuéjols and William R. Pulleyblank. Their work appears in journals such as Journal of Marketing, Mathematical Programming, Mathematics of Operations Research, COMBINATORICA and Linear Algebra and its Applications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.