Wendy Macias

22 papers and 646 indexed citations i.

About

Wendy Macias is a scholar working on Sociology and Political Science, Marketing and Economics and Econometrics. According to data from OpenAlex, Wendy Macias has authored 22 papers receiving a total of 646 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Economics and Econometrics. Recurrent topics in Wendy Macias’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical Economics and Policy (5 papers). Wendy Macias is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Pharmaceutical Economics and Policy (5 papers). Wendy Macias collaborates with scholars based in United States and South Korea. Wendy Macias's co-authors include Sally J. McMillan, Tae Hyun Baek, Leonard N. Reid, Vicki S. Freimuth and Elizabeth Johnson Avery and has published in prestigious journals such as Journal of Advertising, Journal of Computer-Mediated Communication and Information Communication & Society.

In The Last Decade

Fields of papers citing papers by Wendy Macias

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Wendy Macias. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Wendy Macias may publish in the future.

Countries citing papers authored by Wendy Macias

Since Specialization
Citations

This map shows the geographic impact of Wendy Macias's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Macias with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Macias more than expected).

Rankless by CCL
2025