Wendy Lomax

About

Wendy Lomax is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Wendy Lomax has authored 35 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Wendy Lomax’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (10 papers). Wendy Lomax is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (10 papers). Wendy Lomax collaborates with scholars based in United Kingdom, Australia and United States. Wendy Lomax's co-authors include Robert East, Kathy Hammond, Mark Uncles, Jenni Romaniuk and Patricia Harris and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Research in Marketing.

In The Last Decade

Fields of papers citing papers by Wendy Lomax

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Wendy Lomax. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Wendy Lomax may publish in the future.

Countries citing papers authored by Wendy Lomax

Since Specialization

Citations

This map shows the geographic impact of Wendy Lomax's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wendy Lomax with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wendy Lomax more than expected).

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