Walfried M. Lassar
About
Walfried M. Lassar is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science.
According to data from OpenAlex, Walfried M. Lassar has authored 31 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. Recurrent topics in Walfried M. Lassar’s work include Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (9 papers). Walfried M. Lassar is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (9 papers). Walfried M. Lassar collaborates with scholars based in United States, Australia and China. Walfried M. Lassar's co-authors include Sanjit Kumar Roy, Chris Manolis, Banwari Mittal, Robert D. Winsor and Dhruv Grewal and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research.
In The Last Decade
Fields of papers citing papers by Walfried M. Lassar
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Walfried M. Lassar. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Walfried M. Lassar may publish in the future.
Countries citing papers authored by Walfried M. Lassar
Since SpecializationCitations
This map shows the geographic impact of Walfried M. Lassar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walfried M. Lassar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walfried M. Lassar more than expected).
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