V‐W. Mitchell
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 5
- Securities Regulation and Market Practices 1
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- Customer Service Quality and Loyalty 4
- Co-authors
- Michael Greatorex (1 shared paper)Grace Sheila Walsh (1 shared paper)Thorsten Hennig‐Thurau (1 shared paper)
- Journals
- Management Decision (2 papers)Service Industries Journal (2 papers)International Journal of Retail & Distribution Management (2 papers)British Food Journal (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- United Kingdom
In The Last Decade
V‐W. Mitchell
10 papers receiving 833 citations
Peers
Comparison fields: 5 of 80
- Marketing 507
- Organizational Behavior and Human Resource Management 365
- Information Systems and Management 201
- Tourism, Leisure and Hospitality Management 28
- Sociology and Political Science 395
Countries citing papers authored by V‐W. Mitchell
This map shows the geographic impact of V‐W. Mitchell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V‐W. Mitchell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V‐W. Mitchell more than expected).
Fields of papers citing papers by V‐W. Mitchell
This network shows the impact of papers produced by V‐W. Mitchell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V‐W. Mitchell. The network helps show where V‐W. Mitchell may publish in the future.
Co-authors
The 3 scholars most cited alongside V‐W. Mitchell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1993 | 342 | |
| 2 | 1992 | 207 | |
| 3 | 1998 | 149 | |
| 4 | 1994 | 125 | |
| 5 | 1993 | 48 | |
| 6 | 1993 | 23 | |
| 7 | 1995 | 21 | |
| 8 | 1993 | 11 | |
| 9 | 1993 | 10 | |
| 10 | Segmenting Markets Using Consumers’ Decision Making Style | 2002 | 2 |
About V‐W. Mitchell
V‐W. Mitchell is a scholar working on Marketing, Organizational Behavior and Human Resource Management, General Decision Sciences, Applied Psychology and Management Information Systems, having authored 10 papers that have together received 938 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers), Securities Regulation and Market Practices (1 paper), Behavioral Health and Interventions (1 paper), Evolutionary Psychology and Human Behavior (1 paper), Outsourcing and Supply Chain Management (1 paper), Business Strategy and Innovation (1 paper) and Racial and Ethnic Identity Research (1 paper). The work is most often cited by research in Marketing (507 citations), Organizational Behavior and Human Resource Management (365 citations), Information Systems and Management (201 citations), Tourism, Leisure and Hospitality Management (28 citations) and Sociology and Political Science (395 citations). V‐W. Mitchell has collaborated with scholars based in United Kingdom. Frequent co-authors include Michael Greatorex, Grace Sheila Walsh and Thorsten Hennig‐Thurau. Their work appears in journals such as Management Decision, Service Industries Journal, International Journal of Retail & Distribution Management, British Food Journal and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.