Vijay Viswanathan
About
Vijay Viswanathan is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Vijay Viswanathan has authored 27 papers receiving a total of 668 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vijay Viswanathan’s work include Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Vijay Viswanathan is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Vijay Viswanathan collaborates with scholars based in United States, The Netherlands and United Kingdom. Vijay Viswanathan's co-authors include Ewa Masłowska, Martin P. Block, Edward C. Malthouse, Kalyan Raman and Don E. Schultz and has published in prestigious journals such as Journal of the Academy of Marketing Science, Frontiers in Psychology and Industrial Marketing Management.
In The Last Decade
Fields of papers citing papers by Vijay Viswanathan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Vijay Viswanathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vijay Viswanathan may publish in the future.
Countries citing papers authored by Vijay Viswanathan
Since SpecializationCitations
This map shows the geographic impact of Vijay Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijay Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijay Viswanathan more than expected).
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