Vignesh Yoganathan

About

Vignesh Yoganathan is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Vignesh Yoganathan has authored 28 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Artificial Intelligence. Recurrent topics in Vignesh Yoganathan’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and AI in Service Interactions (9 papers). Vignesh Yoganathan is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and AI in Service Interactions (9 papers). Vignesh Yoganathan collaborates with scholars based in United Kingdom, France and Germany. Vignesh Yoganathan's co-authors include Victoria‐Sophie Osburg, Fraser McLeay, Hongfei Liu, Waldemar Toporowski, Werner H. Kunz, Anthony Patterson, Pervaiz Akhtar, Chanaka Jayawardhena, Severina Cartwright and Boris Bartikowski and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Co-authorship network of co-authors of Vignesh Yoganathan i

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Fields of papers citing papers by Vignesh Yoganathan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Vignesh Yoganathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vignesh Yoganathan may publish in the future.

Countries citing papers authored by Vignesh Yoganathan

Since Specialization

Citations

This map shows the geographic impact of Vignesh Yoganathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vignesh Yoganathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vignesh Yoganathan more than expected).

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