Vignesh Yoganathan
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 9
- Environmental Sustainability in Business 7
- Sharing Economy and Platforms 3
- Service and Product Innovation 2
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- AI in Service Interactions 8
- Co-authors
- Victoria‐Sophie Osburg (24 shared papers)Hongfei Liu (5 shared papers)Fraser McLeay (5 shared papers)Wentong Liu (1 shared paper)Waldemar Toporowski (3 shared papers)Werner H. Kunz (2 shared papers)Anthony Patterson (1 shared paper)Pervaiz Akhtar (2 shared papers)
- Journals
- Journal of Business Research (5 papers)Journal of Service Research (4 papers)Technological Forecasting and Social Change (2 papers)Journal of Cleaner Production (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- United KingdomFranceGermany
In The Last Decade
Vignesh Yoganathan
26 papers receiving 1.4k citations
Vignesh Yoganathan's Hit Papers
Peers
Comparison fields: 5 of 95
- Marketing 497
- Information Systems and Management 204
- Sociology and Political Science 723
- Organizational Behavior and Human Resource Management 152
- Artificial Intelligence 470
Countries citing papers authored by Vignesh Yoganathan
This map shows the geographic impact of Vignesh Yoganathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vignesh Yoganathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vignesh Yoganathan more than expected).
Fields of papers citing papers by Vignesh Yoganathan
This network shows the impact of papers produced by Vignesh Yoganathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vignesh Yoganathan. The network helps show where Vignesh Yoganathan may publish in the future.
Co-authors
The 25 scholars most cited alongside Vignesh Yoganathan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown Hit paper breakdown → | 2021 | 280 |
| 2 | Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications Hit paper breakdown → | 2021 | 230 |
| 3 | 2020 | 211 | |
| 4 | 2021 | 122 | |
| 5 | 2018 | 79 | |
| 6 | 2019 | 79 | |
| 7 | 2018 | 70 | |
| 8 | 2018 | 54 | |
| 9 | 2021 | 48 | |
| 10 | 2022 | 46 | |
| 11 | 2019 | 34 | |
| 12 | 2019 | 33 | |
| 13 | 2018 | 33 | |
| 14 | 2022 | 29 | |
| 15 | 2021 | 25 | |
| 16 | 2022 | 21 | |
| 17 | 2024 | 18 | |
| 18 | 2017 | 17 | |
| 19 | 2022 | 14 | |
| 20 | 2024 | 13 |
About Vignesh Yoganathan
Vignesh Yoganathan is a scholar working on Marketing, Artificial Intelligence, Social Psychology, Organizational Behavior and Human Resource Management and Sociology and Political Science, having authored 27 papers that have together received 1.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), AI in Service Interactions (8 papers), Environmental Sustainability in Business (7 papers), Sharing Economy and Platforms (3 papers), Psychology of Moral and Emotional Judgment (2 papers), Knowledge Management and Sharing (2 papers) and Service and Product Innovation (2 papers). The work is most often cited by research in Marketing (497 citations), Information Systems and Management (204 citations), Sociology and Political Science (723 citations), Organizational Behavior and Human Resource Management (152 citations) and Artificial Intelligence (470 citations). Vignesh Yoganathan has collaborated with scholars based in United Kingdom, France and Germany. Frequent co-authors include Victoria‐Sophie Osburg, Hongfei Liu, Fraser McLeay, Wentong Liu, Waldemar Toporowski, Werner H. Kunz, Anthony Patterson, Pervaiz Akhtar, Chanaka Jayawardhena and Severina Cartwright. Their work appears in journals such as Journal of Business Research, Journal of Service Research, Technological Forecasting and Social Change, Journal of Cleaner Production and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.