Vicki G. Morwitz

93 papers and 5.0k indexed citations i.

About

Vicki G. Morwitz is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, Vicki G. Morwitz has authored 93 papers receiving a total of 5.0k indexed citations (citations by other indexed papers that have themselves been cited), including 51 papers in Marketing, 27 papers in General Decision Sciences and 20 papers in Sociology and Political Science. Recurrent topics in Vicki G. Morwitz’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers). Vicki G. Morwitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers). Vicki G. Morwitz collaborates with scholars based in United States, United Kingdom and Israel. Vicki G. Morwitz's co-authors include Eric J. Johnson, Eric Greenleaf, David C. Schmittlein, Gavan J. Fitzsimons and Amitav Chakravarti and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Vicki G. Morwitz

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Vicki G. Morwitz. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vicki G. Morwitz may publish in the future.

Countries citing papers authored by Vicki G. Morwitz

Since Specialization
Citations

This map shows the geographic impact of Vicki G. Morwitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vicki G. Morwitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vicki G. Morwitz more than expected).

Rankless by CCL
2025