Ulla Hakala

17 papers and 286 indexed citations i.

Ulla Hakala has authored 17 papers that have received a total of 286 indexed citations. This includes 11 papers in Sociology and Political Science, 10 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Diverse Aspects of Tourism Research (8 papers) and Digital Marketing and Social Media (8 papers). Ulla Hakala is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Diverse Aspects of Tourism Research (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Finland, United States and The Netherlands. Ulla Hakala's co-authors include Arja Lemmetyinen, Johan Svensson, Birgitta Sandberg, Barbara Mueller and Frank M. Go and has published in prestigious journals such as Journal of Product & Brand Management, International Journal of Consumer Studies and Marketing Intelligence & Planning.