Trang P. Tran

21 papers and 616 indexed citations i.

Trang P. Tran has authored 21 papers that have received a total of 616 indexed citations. This includes 16 papers in Sociology and Political Science, 14 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (9 papers). Trang P. Tran is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in United States, Vietnam and Finland. Trang P. Tran's co-authors include Audhesh K. Paswan, Charles Blankson, Hung Trong Hoang, Francisco Guzmán and Erik Taylor and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services.