Tinashe Chuchu

70 papers and 321 indexed citations i.

Tinashe Chuchu has authored 70 papers that have received a total of 321 indexed citations. This includes 39 papers in Marketing, 31 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers) and Technology Adoption and User Behaviour (14 papers). Tinashe Chuchu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in South Africa, Zimbabwe and Portugal. Tinashe Chuchu's co-authors include Eugine Tafadzwa Maziriri, Brighton Nyagadza, Richard Chinomona, Maxwell Sandada and Pierre Mostert and has published in prestigious journals such as European Journal of Innovation Management, Journal of Fashion Marketing and Management and Data in Brief.