Brighton Nyagadza

49 papers and 351 indexed citations i.

About

Brighton Nyagadza is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brighton Nyagadza has authored 49 papers receiving a total of 351 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 19 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brighton Nyagadza’s work include Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers). Brighton Nyagadza is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers). Brighton Nyagadza collaborates with scholars based in Zimbabwe, South Africa and Namibia. Brighton Nyagadza's co-authors include Eugine Tafadzwa Maziriri, Lovemore Chikazhe, Tinashe Chuchu, Asphat Muposhi, Abu Bashar, Lesley Macheka, Ernest Dube, Chengedzai Mafini, C-Y Chen and Petros Isaakidis and has published in prestigious journals such as European Journal of Innovation Management, Youth & Society and Journal of Fashion Marketing and Management.

In The Last Decade

Co-authorship network of co-authors of Brighton Nyagadza i

Fields of papers citing papers by Brighton Nyagadza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brighton Nyagadza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brighton Nyagadza. The network helps show where Brighton Nyagadza may publish in the future.

Countries citing papers authored by Brighton Nyagadza

Since Specialization
Citations

This map shows the geographic impact of Brighton Nyagadza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brighton Nyagadza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brighton Nyagadza more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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