Thomas L.Greenbaum

1.8k citations
7 papers · 1.1k · h-index 7

Impact in

    • Social Media and Politics
    • Knowledge Management and Sharing
  • Marketing top 10%
    • Consumer Behavior in Brand Consumption and Identification

Papers in

Thomas L.Greenbaum

7 papers receiving 987 citations

Peers

Thomas L.Greenbaum
Comparison fields: 5 of 142
  • Communication 83
  • Marketing 94
  • Sociology and Political Science 401
  • Library and Information Sciences 12
  • Tourism, Leisure and Hospitality Management 12
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Bill Gillham United Kingdom
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Johnny Blair United States
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Countries citing papers authored by Thomas L.Greenbaum

Since Specialization
Citations

This map shows the geographic impact of Thomas L.Greenbaum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas L.Greenbaum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas L.Greenbaum more than expected).

Fields of papers citing papers by Thomas L.Greenbaum

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas L.Greenbaum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas L.Greenbaum. The network helps show where Thomas L.Greenbaum may publish in the future.

Co-authors

The 4 scholars most cited alongside Thomas L.Greenbaum, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Thomas L.Greenbaum Line = papers co-authored together Thomas L.Greenbaum links everyone, so they are left out of the graph.

All Works

7 of 7 papers shown
#Work
1 1998353
2 1994332
3 2000186
4
The practical handbook and guide to focus group research
1987145
5 198996
6 199428
7
Outside Moderators Maximize Focus Group Results
19916

About Thomas L.Greenbaum

Thomas L.Greenbaum is a scholar working on Sociology and Political Science, Infectious Diseases, Organic Chemistry, Surgery and Communication, having authored 7 papers that have together received 1.1k indexed citations. Recurring topics across this work include Focus Groups and Qualitative Methods (1 paper). The work is most often cited by research in Communication (83 citations), Marketing (94 citations), Sociology and Political Science (401 citations), Library and Information Sciences (12 citations) and Tourism, Leisure and Hospitality Management (12 citations). Frequent co-authors include Alison Ward, Edward F. McQuarrie, Jane Farley and David L. Morgan. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Public relations journal and Medical Entomology and Zoology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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