Surinder Tikoo
Impact in
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- Employer Branding and e-HRM
- Human Resource and Talent Management
- Job Satisfaction and Organizational Behavior
- Customer Service Quality and Loyalty
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Franchising Strategies and Performance 7
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- Customer Service Quality and Loyalty 5
- Co-authors
- Kristin Backhaus (1 shared paper)Junyean Moon (6 shared papers)Doren Chadee (1 shared paper)Charles Tang (2 shared papers)Suresh K. Nair (2 shared papers)S. Narasimhan (1 shared paper)Shuguang Liu (1 shared paper)Dongchul Han (1 shared paper)
- Journals
- Journal of Business Research (3 papers)Journal of Retailing (2 papers)Business Horizons (2 papers)The International Journal of Management Education (1 paper)Strategic Management Journal (1 paper)
- Partner nations
- United StatesSouth KoreaUnited Kingdom
In The Last Decade
Surinder Tikoo
25 papers receiving 1.5k citations
Surinder Tikoo's Hit Papers
Peers
Comparison fields: 5 of 92
- Organizational Behavior and Human Resource Management 1.1k
- Marketing 407
- Strategy and Management 665
- Gender Studies 169
- Information Systems and Management 112
Countries citing papers authored by Surinder Tikoo
This map shows the geographic impact of Surinder Tikoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Surinder Tikoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Surinder Tikoo more than expected).
Fields of papers citing papers by Surinder Tikoo
This network shows the impact of papers produced by Surinder Tikoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Surinder Tikoo. The network helps show where Surinder Tikoo may publish in the future.
Co-authors
The 13 scholars most cited alongside Surinder Tikoo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Conceptualizing and researching employer branding Hit paper breakdown → | 2004 | 995 |
| 2 | 2007 | 273 | |
| 3 | 1999 | 117 | |
| 4 | Effect of Cobranding on Consumer Product Evaluations | 1995 | 45 |
| 5 | 2005 | 44 | |
| 6 | 2002 | 44 | |
| 7 | 2002 | 34 | |
| 8 | 2008 | 31 | |
| 9 | 2004 | 30 | |
| 10 | Effect of Locus of Control on Information Search Behavior | 1992 | 26 |
| 11 | 2008 | 19 | |
| 12 | 2010 | 13 | |
| 13 | 2016 | 13 | |
| 14 | 2020 | 12 | |
| 15 | 2020 | 11 | |
| 16 | 1997 | 10 | |
| 17 | 1996 | 10 | |
| 18 | 1999 | 9 | |
| 19 | 2013 | 8 | |
| 20 | 2018 | 7 |
About Surinder Tikoo
Surinder Tikoo is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science and Accounting, having authored 27 papers that have together received 1.8k indexed citations. Recurring topics across this work include Franchising Strategies and Performance (7 papers), Corporate Finance and Governance (5 papers), Customer Service Quality and Loyalty (5 papers), Auditing, Earnings Management, Governance (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Entrepreneurship Studies and Influences (3 papers), Merger and Competition Analysis (3 papers) and Consumer Market Behavior and Pricing (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (1.1k citations), Marketing (407 citations), Strategy and Management (665 citations), Gender Studies (169 citations) and Information Systems and Management (112 citations). Surinder Tikoo has collaborated with scholars based in United States, South Korea and United Kingdom. Frequent co-authors include Kristin Backhaus, Junyean Moon, Doren Chadee, Charles Tang, Suresh K. Nair, S. Narasimhan, Shuguang Liu, Dongchul Han, Mark Davies and Michael D. Guiry. Their work appears in journals such as Journal of Business Research, Journal of Retailing, Business Horizons, The International Journal of Management Education and Strategic Management Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.