Sun Ying
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Environmental Education and Sustainability
Papers in
- Marketing 16
- Environmental Sustainability in Business 14
- Consumer Behavior in Brand Consumption and Identification 10
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- Environmental Education and Sustainability 8
- Co-authors
- Shanyong Wang (4 shared papers)Biao Luo (4 shared papers)Wenpei Fang (1 shared paper)Jie Shen (1 shared paper)Liru Li (2 shared papers)Jin Fan (1 shared paper)Dingtao Zhao (1 shared paper)Jun Li (1 shared paper)
- Journals
- Asia Pacific Journal of Marketing and Logistics (4 papers)Natural Hazards (2 papers)Frontiers in Psychology (2 papers)Journal of theoretical and applied electronic commerce research (2 papers)Journal of Environmental Management (1 paper)
- Partner nations
- ChinaUnited StatesCanada
In The Last Decade
Sun Ying
27 papers receiving 1.1k citations
Sun Ying's Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 819
- Management, Monitoring, Policy and Law 393
- Information Systems and Management 92
- Strategy and Management 164
- Applied Psychology 49
Countries citing papers authored by Sun Ying
This map shows the geographic impact of Sun Ying's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sun Ying with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sun Ying more than expected).
Fields of papers citing papers by Sun Ying
This network shows the impact of papers produced by Sun Ying. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sun Ying. The network helps show where Sun Ying may publish in the future.
Co-authors
The 25 scholars most cited alongside Sun Ying, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Understanding consumers’ intentions to purchase green products in the social media marketing context Hit paper breakdown → | 2019 | 258 |
| 2 | 2020 | 184 | |
| 3 | 2020 | 154 | |
| 4 | 2021 | 106 | |
| 5 | 2017 | 96 | |
| 6 | 2022 | 89 | |
| 7 | 2022 | 58 | |
| 8 | 2018 | 57 | |
| 9 | 2020 | 14 | |
| 10 | 2022 | 14 | |
| 11 | 2023 | 12 | |
| 12 | 2023 | 10 | |
| 13 | 1999 | 9 | |
| 14 | 2024 | 9 | |
| 15 | 2022 | 8 | |
| 16 | 2023 | 7 | |
| 17 | 2025 | 6 | |
| 18 | 2023 | 3 | |
| 19 | [Application of negative binomial regression and modified Poisson regression in the research of risk factors for injury frequency]. | 2011 | 3 |
| 20 | 2019 | 3 |
About Sun Ying
Sun Ying is a scholar working on Marketing, Management, Monitoring, Policy and Law, Sociology and Political Science, Information Systems and Food Science, having authored 34 papers that have together received 1.1k indexed citations. Recurring topics across this work include Environmental Sustainability in Business (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Education and Sustainability (8 papers), Digital Marketing and Social Media (6 papers), Food Waste Reduction and Sustainability (3 papers), Educational Technology and Pedagogy (2 papers), Innovative Educational Techniques (2 papers) and Educational Technology and Assessment (2 papers). The work is most often cited by research in Marketing (819 citations), Management, Monitoring, Policy and Law (393 citations), Information Systems and Management (92 citations), Strategy and Management (164 citations) and Applied Psychology (49 citations). Sun Ying has collaborated with scholars based in China, United States and Canada. Frequent co-authors include Shanyong Wang, Biao Luo, Wenpei Fang, Jie Shen, Liru Li, Jin Fan, Dingtao Zhao, Jun Li, Lan Gao and Jun Li. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, Natural Hazards, Frontiers in Psychology, Journal of theoretical and applied electronic commerce research and Journal of Environmental Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.