Siva K. Balasubramanian
About
Siva K. Balasubramanian is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research.
According to data from OpenAlex, Siva K. Balasubramanian has authored 64 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 17 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. Recurrent topics in Siva K. Balasubramanian’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Innovation Diffusion and Forecasting (12 papers). Siva K. Balasubramanian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Innovation Diffusion and Forecasting (12 papers). Siva K. Balasubramanian collaborates with scholars based in United States, Latvia and Italy. Siva K. Balasubramanian's co-authors include Wanki Moon, Wagner A. Kamakura, Arbindra Rimal, V. Kumar and Hemant Patwardhan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Fields of papers citing papers by Siva K. Balasubramanian
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Siva K. Balasubramanian. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Siva K. Balasubramanian may publish in the future.
Countries citing papers authored by Siva K. Balasubramanian
Since SpecializationCitations
This map shows the geographic impact of Siva K. Balasubramanian's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siva K. Balasubramanian with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siva K. Balasubramanian more than expected).
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