V. Kumar
Impact in
- Marketing top 0.05%
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 47
- Consumer Market Behavior and Pricing 28
- Customer churn and segmentation 18
- Consumer Retail Behavior Studies 17
- Consumer Behavior in Brand Consumption and Identification 9
-
- Customer Service Quality and Loyalty 21
- Co-authors
- Werner Reinartz (8 shared papers)Rajkumar Venkatesan (8 shared papers)J. Andrew Petersen (6 shared papers)Girish Ramani (2 shared papers)Robert P. Leone (6 shared papers)Jaishankar Ganesh (1 shared paper)Ilaria Dalla Pozza (1 shared paper)Trichy V. Krishnan (3 shared papers)
- Journals
- Journal of Marketing (13 papers)Journal of Marketing Research (7 papers)Journal of the Academy of Marketing Science (6 papers)Journal of Retailing (5 papers)Journal of Business Research (4 papers)
- Partner nations
- United StatesLatviaIndia
In The Last Decade
V. Kumar
61 papers receiving 6.0k citations
V. Kumar's Hit Papers
Peers
Comparison fields: 5 of 130
- Marketing 4.4k
- Organizational Behavior and Human Resource Management 3.0k
- Information Systems and Management 807
- Strategy and Management 1.6k
- Business and International Management 167
Countries citing papers authored by V. Kumar
This map shows the geographic impact of V. Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kumar more than expected).
Fields of papers citing papers by V. Kumar
This network shows the impact of papers produced by V. Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kumar. The network helps show where V. Kumar may publish in the future.
Co-authors
The 25 scholars most cited alongside V. Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 64 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The mismanagement of customer loyalty. Hit paper breakdown → | 2002 | 562 |
| 2 | Creating Enduring Customer Value Hit paper breakdown → | 2016 | 523 |
| 3 | Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research Hit paper breakdown → | 2013 | 434 |
| 4 | Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? Hit paper breakdown → | 2010 | 429 |
| 5 | 2008 | 412 | |
| 6 | 2005 | 388 | |
| 7 | 2008 | 297 | |
| 8 | 1988 | 249 | |
| 9 | 2009 | 205 | |
| 10 | How valuable is word of mouth? | 2007 | 186 |
| 11 | 2009 | 177 | |
| 12 | 2012 | 165 | |
| 13 | 2018 | 161 | |
| 14 | 2000 | 160 | |
| 15 | 2000 | 155 | |
| 16 | 2003 | 151 | |
| 17 | 2014 | 141 | |
| 18 | 2006 | 140 | |
| 19 | 2010 | 129 | |
| 20 | 2007 | 119 |
About V. Kumar
V. Kumar is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management Science and Operations Research, Economics and Econometrics and Sociology and Political Science, having authored 64 papers that have together received 6.7k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (28 papers), Customer Service Quality and Loyalty (21 papers), Customer churn and segmentation (18 papers), Consumer Retail Behavior Studies (17 papers), Innovation Diffusion and Forecasting (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Firm Innovation and Growth (9 papers) and Digital Marketing and Social Media (8 papers). The work is most often cited by research in Marketing (4.4k citations), Organizational Behavior and Human Resource Management (3.0k citations), Information Systems and Management (807 citations), Strategy and Management (1.6k citations) and Business and International Management (167 citations). V. Kumar has collaborated with scholars based in United States, Latvia and India. Frequent co-authors include Werner Reinartz, Rajkumar Venkatesan, J. Andrew Petersen, Girish Ramani, Robert P. Leone, Jaishankar Ganesh, Ilaria Dalla Pozza, Trichy V. Krishnan, Kiran Karande and Eli Jones. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.