V. Kumar

55 papers and 5.2k indexed citations i.

V. Kumar has authored 55 papers that have received a total of 5.2k indexed citations. This includes 41 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 18 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (25 papers), Customer Service Quality and Loyalty (19 papers) and Innovation Diffusion and Forecasting (15 papers). V. Kumar is often cited by papers focused on Consumer Market Behavior and Pricing (25 papers), Customer Service Quality and Loyalty (19 papers) and Innovation Diffusion and Forecasting (15 papers) and collaborates with scholars based in United States, Latvia and India. V. Kumar's co-authors include Rajkumar Venkatesan, Werner Reinartz, Robert P. Leone, J. Andrew Petersen and Siva K. Balasubramanian and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.