Shuling Liao
Impact in
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 15
- Consumer Retail Behavior Studies 8
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 9
- Co-authors
- Tseng‐Lung Huang (1 shared paper)Yung‐Cheng Shen (2 shared papers)Colin C.J. Cheng (2 shared papers)Cheng Wen Yao (1 shared paper)Cindy Yunhsin Chou (1 shared paper)Pei Tao Hua (1 shared paper)Jin Zhang (1 shared paper)Yifan Wang (1 shared paper)
- Journals
- Journal of Business Research (3 papers)Service Industries Journal (2 papers)Online Information Review (1 paper)Aquaculture Nutrition (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- TaiwanChinaUnited States
In The Last Decade
Shuling Liao
24 papers receiving 925 citations
Shuling Liao's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 569
- Information Systems and Management 310
- Human-Computer Interaction 145
- Organizational Behavior and Human Resource Management 170
- Sociology and Political Science 373
Countries citing papers authored by Shuling Liao
This map shows the geographic impact of Shuling Liao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuling Liao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuling Liao more than expected).
Fields of papers citing papers by Shuling Liao
This network shows the impact of papers produced by Shuling Liao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuling Liao. The network helps show where Shuling Liao may publish in the future.
Co-authors
The 25 scholars most cited alongside Shuling Liao, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness Hit paper breakdown → | 2014 | 373 |
| 2 | 2009 | 121 | |
| 3 | 2012 | 79 | |
| 4 | 2012 | 51 | |
| 5 | 2009 | 47 | |
| 6 | Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions | 2007 | 46 |
| 7 | 2009 | 42 | |
| 8 | 2009 | 29 | |
| 9 | 2013 | 28 | |
| 10 | 2021 | 25 | |
| 11 | 2011 | 24 | |
| 12 | 2014 | 24 | |
| 13 | Measuring the Antecedent Effects of Service Cognition and Internet Shopping Anxiety on Consumer Satisfaction with E-tailing Service | 2011 | 22 |
| 14 | 2008 | 18 | |
| 15 | 2023 | 14 | |
| 16 | 2023 | 13 | |
| 17 | 2013 | 9 | |
| 18 | Defining and Categorizing Consumer Resale Behavior in Consumer-to-Consumer (C2C) E-Commerce | 2007 | 8 |
| 19 | 2021 | 7 | |
| 20 | 2022 | 5 |
About Shuling Liao
Shuling Liao is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Aquatic Science and Sociology and Political Science, having authored 24 papers that have together received 994 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Technology Adoption and User Behaviour (6 papers), Aquaculture Nutrition and Growth (4 papers), Consumer Market Behavior and Pricing (3 papers) and Decision-Making and Behavioral Economics (2 papers). The work is most often cited by research in Marketing (569 citations), Information Systems and Management (310 citations), Human-Computer Interaction (145 citations), Organizational Behavior and Human Resource Management (170 citations) and Sociology and Political Science (373 citations). Shuling Liao has collaborated with scholars based in Taiwan, China and United States. Frequent co-authors include Tseng‐Lung Huang, Yung‐Cheng Shen, Colin C.J. Cheng, Cheng Wen Yao, Cindy Yunhsin Chou, Pei Tao Hua, Jin Zhang, Yifan Wang, Liping Hou and Peixian Chen. Their work appears in journals such as Journal of Business Research, Service Industries Journal, Online Information Review, Aquaculture Nutrition and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.