Severin Dennhardt
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 2
- Marketing and Advertising Strategies 1
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- Customer Service Quality and Loyalty 2
- Co-authors
- Katja Hutter (2 shared papers)Johann Füller (1 shared paper)Julia Hautz (1 shared paper)Johann Fueller (1 shared paper)
- Partner nations
- AustriaUnited States
In The Last Decade
Severin Dennhardt
4 papers receiving 607 citations
Severin Dennhardt's Hit Papers
Peers
Comparison fields: 5 of 55
- Marketing 386
- Information Systems and Management 240
- Sociology and Political Science 547
- Organizational Behavior and Human Resource Management 95
- Communication 39
Countries citing papers authored by Severin Dennhardt
This map shows the geographic impact of Severin Dennhardt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Severin Dennhardt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Severin Dennhardt more than expected).
Fields of papers citing papers by Severin Dennhardt
This network shows the impact of papers produced by Severin Dennhardt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Severin Dennhardt. The network helps show where Severin Dennhardt may publish in the future.
Co-authors
The 4 scholars most cited alongside Severin Dennhardt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook Hit paper breakdown → | 2013 | 619 |
| 2 | 2012 | 15 | |
| 3 | 2013 | 10 | |
| 4 | 2013 | 9 |
About Severin Dennhardt
Severin Dennhardt is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Information Systems, having authored 4 papers that have together received 653 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Customer Service Quality and Loyalty (2 papers), Marketing and Advertising Strategies (1 paper), Technology Adoption and User Behaviour (1 paper) and Web and Library Services (1 paper). The work is most often cited by research in Marketing (386 citations), Information Systems and Management (240 citations), Sociology and Political Science (547 citations), Organizational Behavior and Human Resource Management (95 citations) and Communication (39 citations). Severin Dennhardt has collaborated with scholars based in Austria and United States. Frequent co-authors include Katja Hutter, Johann Füller, Julia Hautz and Johann Fueller. Their work appears in journals such as Journal of Product & Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.