Sascha Langner
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Communication top 10%
Papers in
-
- Digital Marketing and Social Media 12
- Social and Intergroup Psychology 3
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 14
- Co-authors
- Nadine Hennigs (9 shared papers)Klaus‐Peter Wiedmann (17 shared papers)Thomas Kilian (10 shared papers)Steffen Schmidt (12 shared papers)Brigitte Neuber (1 shared paper)Birgit Michels (1 shared paper)Maria‐Luisa Schubert (1 shared paper)Carsten Müller‐Tidow (1 shared paper)
- Journals
- Journal of Consumer Marketing (2 papers)Journal of Global Fashion Marketing (1 paper)International Journal of Sports Marketing and Sponsorship (1 paper)Cancers (1 paper)Cogent Psychology (1 paper)
- Partner nations
- GermanySwitzerlandUnited Kingdom
In The Last Decade
Sascha Langner
26 papers receiving 317 citations
Peers
Comparison fields: 5 of 61
- Marketing 172
- Communication 48
- Information Systems and Management 43
- Sociology and Political Science 233
- Human-Computer Interaction 26
Countries citing papers authored by Sascha Langner
This map shows the geographic impact of Sascha Langner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sascha Langner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sascha Langner more than expected).
Fields of papers citing papers by Sascha Langner
This network shows the impact of papers produced by Sascha Langner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sascha Langner. The network helps show where Sascha Langner may publish in the future.
Co-authors
The 18 scholars most cited alongside Sascha Langner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 108 | |
| 2 | 2013 | 75 | |
| 3 | 2010 | 68 | |
| 4 | 2020 | 16 | |
| 5 | 2017 | 13 | |
| 6 | 2010 | 10 | |
| 7 | 2018 | 8 | |
| 8 | 2005 | 8 | |
| 9 | 2018 | 7 | |
| 10 | 2013 | 5 | |
| 11 | 2009 | 4 | |
| 12 | 2016 | 3 | |
| 13 | 2017 | 3 | |
| 14 | 2012 | 3 | |
| 15 | 2004 | 2 | |
| 16 | 2018 | 2 | |
| 17 | 2019 | 1 | |
| 18 | 2015 | 1 | |
| 19 | 2007 | 1 | |
| 20 | 2004 | 1 |
About Sascha Langner
Sascha Langner is a scholar working on Sociology and Political Science, Marketing, Management of Technology and Innovation, Strategy and Management and Language and Linguistics, having authored 35 papers that have together received 352 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (12 papers), Digital Innovation in Industries (12 papers), Corporate Governance and Management (6 papers), Linguistic research and analysis (5 papers), Social and Intergroup Psychology (3 papers), Media Influence and Health (3 papers) and Sports, Gender, and Society (3 papers). The work is most often cited by research in Marketing (172 citations), Communication (48 citations), Information Systems and Management (43 citations), Sociology and Political Science (233 citations) and Human-Computer Interaction (26 citations). Sascha Langner has collaborated with scholars based in Germany, Switzerland and United Kingdom. Frequent co-authors include Nadine Hennigs, Klaus‐Peter Wiedmann, Thomas Kilian, Steffen Schmidt, Brigitte Neuber, Birgit Michels, Maria‐Luisa Schubert, Carsten Müller‐Tidow, Volker Daniel and Lei Wang. Their work appears in journals such as Journal of Consumer Marketing, Journal of Global Fashion Marketing, International Journal of Sports Marketing and Sponsorship, Cancers and Cogent Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.