Sergio Barta
Impact in
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Retail Behavior Studies 6
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- Virtual Reality Applications and Impacts 7
- Co-authors
- Carlos Flavián (14 shared papers)Raquel Gurrea (10 shared papers)Marta Flavián (4 shared papers)Daniel Belanche (3 shared papers)Sergio Ibáñez‐Sánchez (2 shared papers)Carlos Orús (2 shared papers)Mahdokht Kalantari (1 shared paper)Reto Felix (1 shared paper)
- Journals
- Computers in Human Behavior (2 papers)Internet Research (2 papers)Journal of Retailing and Consumer Services (2 papers)International Journal of Information Management (2 papers)Cyberpsychology Behavior and Social Networking (1 paper)
- Partner nations
- SpainUnited KingdomMalaysia
In The Last Decade
Sergio Barta
16 papers receiving 669 citations
Sergio Barta's Hit Papers
Peers
Comparison fields: 5 of 66
- Marketing 325
- Information Systems and Management 209
- Human-Computer Interaction 160
- Sociology and Political Science 352
- Organizational Behavior and Human Resource Management 56
Countries citing papers authored by Sergio Barta
This map shows the geographic impact of Sergio Barta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sergio Barta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sergio Barta more than expected).
Fields of papers citing papers by Sergio Barta
This network shows the impact of papers produced by Sergio Barta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sergio Barta. The network helps show where Sergio Barta may publish in the future.
Co-authors
The 11 scholars most cited alongside Sergio Barta, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience Hit paper breakdown → | 2022 | 209 |
| 2 | 2022 | 115 | |
| 3 | Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse Hit paper breakdown → | 2023 | 63 |
| 4 | 2023 | 52 | |
| 5 | 2021 | 45 | |
| 6 | 2021 | 34 | |
| 7 | 2023 | 33 | |
| 8 | 2023 | 31 | |
| 9 | 2023 | 26 | |
| 10 | 2024 | 26 | |
| 11 | 2023 | 22 | |
| 12 | 2024 | 15 | |
| 13 | 2021 | 11 | |
| 14 | 2022 | 6 | |
| 15 | 2023 | 1 | |
| 16 | 2023 | 1 | |
| 17 | 2026 | 0 | |
| 18 | 2022 | 0 | |
| 19 | 2022 | 0 |
About Sergio Barta
Sergio Barta is a scholar working on Marketing, Human-Computer Interaction, Sociology and Political Science, Information Systems and Management and Computer Vision and Pattern Recognition, having authored 19 papers that have together received 690 indexed citations. Recurring topics across this work include Virtual Reality Applications and Impacts (7 papers), Technology Adoption and User Behaviour (7 papers), Consumer Retail Behavior Studies (6 papers), Digital Marketing and Social Media (5 papers), Flow Experience in Various Fields (3 papers), Media Influence and Health (3 papers), Augmented Reality Applications (3 papers) and Corporate Social Responsibility Reporting (2 papers). The work is most often cited by research in Marketing (325 citations), Information Systems and Management (209 citations), Human-Computer Interaction (160 citations), Sociology and Political Science (352 citations) and Organizational Behavior and Human Resource Management (56 citations). Sergio Barta has collaborated with scholars based in Spain, United Kingdom and Malaysia. Frequent co-authors include Carlos Flavián, Raquel Gurrea, Marta Flavián, Daniel Belanche, Sergio Ibáñez‐Sánchez, Carlos Orús, Mahdokht Kalantari, Reto Felix, Chris Hinsch and Philipp A. Rauschnabel. Their work appears in journals such as Computers in Human Behavior, Internet Research, Journal of Retailing and Consumer Services, International Journal of Information Management and Cyberpsychology Behavior and Social Networking.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.