Rongbin Yang
Impact in
- Health Informatics top 10%
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
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- Digital Marketing and Social Media 4
- Co-authors
- Santoso Wibowo (13 shared papers)Peter O’Connor (2 shared papers)Haitong Wan (1 shared paper)Huifen Zhou (1 shared paper)Jiehong Yang (1 shared paper)Haofang Wan (1 shared paper)Yu He (1 shared paper)Sameera Mubarak (3 shared papers)
- Journals
- Journal of the Association for Information Systems (2 papers)British Food Journal (1 paper)Interactive Learning Environments (1 paper)International Journal of Coal Geology (1 paper)Journal of Ethnopharmacology (1 paper)
- Partner nations
- AustraliaChinaUnited States
In The Last Decade
Rongbin Yang
19 papers receiving 257 citations
Peers
Comparison fields: 5 of 82
- Health Informatics 13
- Marketing 82
- Tourism, Leisure and Hospitality Management 9
- Information Systems and Management 34
- Safety Research 27
Countries citing papers authored by Rongbin Yang
This map shows the geographic impact of Rongbin Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rongbin Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rongbin Yang more than expected).
Fields of papers citing papers by Rongbin Yang
This network shows the impact of papers produced by Rongbin Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rongbin Yang. The network helps show where Rongbin Yang may publish in the future.
Co-authors
The 25 scholars most cited alongside Rongbin Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 88 | |
| 2 | 2017 | 50 | |
| 3 | 2017 | 31 | |
| 4 | 2021 | 19 | |
| 5 | 2015 | 13 | |
| 6 | 2024 | 11 | |
| 7 | 2022 | 11 | |
| 8 | 2023 | 9 | |
| 9 | 2023 | 7 | |
| 10 | 2015 | 6 | |
| 11 | 2022 | 5 | |
| 12 | 2019 | 4 | |
| 13 | Assessing the Effects of Perceived Qualities on E-learning Students’ Attitude, Learning Engagement, and Stickiness During COVID-19 | 2021 | 3 |
| 14 | 2019 | 3 | |
| 15 | Risks and Uncertainties in Citizens’ Trust and Adoption of E-Government: A Proposed Framework | 2020 | 3 |
| 16 | 2019 | 2 | |
| 17 | 2025 | 2 | |
| 18 | Analysis on short-term curative effect of transcatheter arterial chemoembolization combined with radiofrequency ablationin treatment of intraoperative advanced primary liver cancer | 2018 | 1 |
| 19 | 2024 | 1 | |
| 20 | 2015 | 1 |
About Rongbin Yang
Rongbin Yang is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Information Systems and Information Systems and Management, having authored 22 papers that have together received 270 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Organic Food and Agriculture (2 papers), Customer Service Quality and Loyalty (2 papers), Technology Adoption and User Behaviour (2 papers), Behavioral Health and Interventions (1 paper), Online and Blended Learning (1 paper) and Transportation and Mobility Innovations (1 paper). The work is most often cited by research in Health Informatics (13 citations), Marketing (82 citations), Tourism, Leisure and Hospitality Management (9 citations), Information Systems and Management (34 citations) and Safety Research (27 citations). Rongbin Yang has collaborated with scholars based in Australia, China and United States. Frequent co-authors include Santoso Wibowo, Peter O’Connor, Haitong Wan, Huifen Zhou, Jiehong Yang, Haofang Wan, Yu He, Sameera Mubarak, Hong Chen and Mubarak Rahamathulla. Their work appears in journals such as Journal of the Association for Information Systems, British Food Journal, Interactive Learning Environments, International Journal of Coal Geology and Journal of Ethnopharmacology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.