Robert Mai
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Packaging Perceptions and Trends
- Consumer Retail Behavior Studies
- Applied Psychology top 5%
Papers in
- Marketing 37
- Consumer Behavior in Brand Consumption and Identification 18
- Environmental Sustainability in Business 13
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- Behavioral Health and Interventions 10
- Co-authors
- Stefan Hoffmann (41 shared papers)Thomas Niemand (5 shared papers)Claudia Symmank (3 shared papers)Payam Akbar (5 shared papers)Harald Rohm (8 shared papers)Wassili Lasarov (9 shared papers)Sascha Kraus (2 shared papers)Maria Mikhaylovna Smirnova (1 shared paper)
- Journals
- Ecological Economics (5 papers)Journal of Business Research (5 papers)Journal of the Academy of Marketing Science (4 papers)Food Quality and Preference (4 papers)Appetite (3 papers)
- Partner nations
- GermanyFranceSwitzerland
In The Last Decade
Robert Mai
76 papers receiving 2.3k citations
Peers
Comparison fields: 5 of 139
- Marketing 1.1k
- Applied Psychology 172
- Tourism, Leisure and Hospitality Management 38
- Food Science 421
- Sensory Systems 100
Countries citing papers authored by Robert Mai
This map shows the geographic impact of Robert Mai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert Mai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert Mai more than expected).
Fields of papers citing papers by Robert Mai
This network shows the impact of papers produced by Robert Mai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert Mai. The network helps show where Robert Mai may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert Mai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 82 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 218 | |
| 2 | 2016 | 173 | |
| 3 | 2012 | 158 | |
| 4 | 2016 | 121 | |
| 5 | 2018 | 107 | |
| 6 | 2016 | 105 | |
| 7 | 2016 | 91 | |
| 8 | 2011 | 88 | |
| 9 | 2020 | 76 | |
| 10 | 2021 | 68 | |
| 11 | 2017 | 68 | |
| 12 | 2018 | 66 | |
| 13 | 2012 | 61 | |
| 14 | 2012 | 57 | |
| 15 | 2013 | 52 | |
| 16 | 2021 | 50 | |
| 17 | 2021 | 48 | |
| 18 | 2020 | 48 | |
| 19 | 2019 | 46 | |
| 20 | 2019 | 42 |
About Robert Mai
Robert Mai is a scholar working on Marketing, Applied Psychology, Management, Monitoring, Policy and Law, Sociology and Political Science and Information Systems and Management, having authored 82 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (13 papers), Consumer Attitudes and Food Labeling (11 papers), Environmental Education and Sustainability (11 papers), Behavioral Health and Interventions (10 papers), Digital Marketing and Social Media (10 papers), Sensory Analysis and Statistical Methods (9 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (1.1k citations), Applied Psychology (172 citations), Tourism, Leisure and Hospitality Management (38 citations), Food Science (421 citations) and Sensory Systems (100 citations). Robert Mai has collaborated with scholars based in Germany, France and Switzerland. Frequent co-authors include Stefan Hoffmann, Thomas Niemand, Claudia Symmank, Payam Akbar, Harald Rohm, Wassili Lasarov, Sascha Kraus, Maria Mikhaylovna Smirnova, Susann Zahn and Ulrich R. Orth. Their work appears in journals such as Ecological Economics, Journal of Business Research, Journal of the Academy of Marketing Science, Food Quality and Preference and Appetite.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.