Robert East

About

Robert East is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Robert East has authored 53 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 35 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Robert East’s work include Consumer Market Behavior and Pricing (19 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Robert East is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Robert East collaborates with scholars based in Australia, United Kingdom and New Zealand. Robert East's co-authors include Wendy Lomax, Kathy Hammond, Mark Uncles, Jenni Romaniuk and Patricia Harris and has published in prestigious journals such as Long Range Planning, European Journal of Marketing and Psychology and Marketing.

In The Last Decade

Fields of papers citing papers by Robert East

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Robert East. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Robert East may publish in the future.

Countries citing papers authored by Robert East

Since Specialization

Citations

This map shows the geographic impact of Robert East's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert East with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert East more than expected).

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