Rang Wang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- Radio, Podcasts, and Digital Media
- Media Studies and Communication
Papers in
-
- Media Studies and Communication 3
- Social Media and Politics 2
-
- Digital Marketing and Social Media 11
- Impact of Technology on Adolescents 4
- Co-authors
- Sylvia M. Chan‐Olmsted (11 shared papers)Min Xiao (1 shared paper)Fanjue Liu (1 shared paper)Shu-Ting Huang (1 shared paper)Linda Childers Hon (1 shared paper)Xuan Liang (2 shared papers)Huan Chen (2 shared papers)Qi Zhou (1 shared paper)
- Journals
- Journal of Media Business Studies (2 papers)International Journal of Business Communication (1 paper)International Journal of Market Research (1 paper)Journal of International Consumer Marketing (1 paper)Global Media and China (1 paper)
- Partner nations
- United StatesChinaSouth Korea
In The Last Decade
Rang Wang
16 papers receiving 629 citations
Rang Wang's Hit Papers
Peers
Comparison fields: 5 of 62
- Marketing 218
- Communication 161
- Information Systems and Management 108
- Sociology and Political Science 455
- Human-Computer Interaction 47
Countries citing papers authored by Rang Wang
This map shows the geographic impact of Rang Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rang Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rang Wang more than expected).
Fields of papers citing papers by Rang Wang
This network shows the impact of papers produced by Rang Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rang Wang. The network helps show where Rang Wang may publish in the future.
Co-authors
The 8 scholars most cited alongside Rang Wang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model Hit paper breakdown → | 2018 | 371 |
| 2 | 2020 | 107 | |
| 3 | 2020 | 45 | |
| 4 | Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison Hit paper breakdown → | 2024 | 39 |
| 5 | 2020 | 18 | |
| 6 | 2019 | 15 | |
| 7 | 2023 | 14 | |
| 8 | 2022 | 11 | |
| 9 | 2024 | 11 | |
| 10 | 2023 | 10 | |
| 11 | 2020 | 5 | |
| 12 | 2020 | 5 | |
| 13 | 2019 | 5 | |
| 14 | 2020 | 4 | |
| 15 | 2019 | 2 | |
| 16 | 2025 | 1 |
About Rang Wang
Rang Wang is a scholar working on Communication, Sociology and Political Science, Information Systems and Management, Marketing and Organizational Behavior and Human Resource Management, having authored 16 papers that have together received 663 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Impact of Technology on Adolescents (4 papers), Media Studies and Communication (3 papers), Technology Adoption and User Behaviour (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers), Media Influence and Health (2 papers) and Social Media and Politics (2 papers). The work is most often cited by research in Marketing (218 citations), Communication (161 citations), Information Systems and Management (108 citations), Sociology and Political Science (455 citations) and Human-Computer Interaction (47 citations). Rang Wang has collaborated with scholars based in United States, China and South Korea. Frequent co-authors include Sylvia M. Chan‐Olmsted, Min Xiao, Fanjue Liu, Shu-Ting Huang, Linda Childers Hon, Xuan Liang, Huan Chen and Qi Zhou. Their work appears in journals such as Journal of Media Business Studies, International Journal of Business Communication, International Journal of Market Research, Journal of International Consumer Marketing and Global Media and China.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.