Rajiv Vaidyanathan
About
Rajiv Vaidyanathan is a scholar working on Marketing, Sociology and Political Science and Education.
According to data from OpenAlex, Rajiv Vaidyanathan has authored 33 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Education. Recurrent topics in Rajiv Vaidyanathan’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Retail Behavior Studies (5 papers). Rajiv Vaidyanathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Retail Behavior Studies (5 papers). Rajiv Vaidyanathan collaborates with scholars based in United States, Canada and Poland. Rajiv Vaidyanathan's co-authors include Praveen Aggarwal, W. Paul Vogt, Linda Rochford, Alladi Venkatesh, U. N. Umesh, Wojciech Kozłowski, Robert A. Peterson, Hua Chang, Leslie Stoel and Darrel D. Muehling and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics.
In The Last Decade
Co-authorship network of co-authors of Rajiv Vaidyanathan i
Fields of papers citing papers by Rajiv Vaidyanathan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Rajiv Vaidyanathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rajiv Vaidyanathan may publish in the future.
Countries citing papers authored by Rajiv Vaidyanathan
Since SpecializationCitations
This map shows the geographic impact of Rajiv Vaidyanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajiv Vaidyanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajiv Vaidyanathan more than expected).
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