Qi Yao
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 6
- Social and Intergroup Psychology 3
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- Cultural Differences and Values 3
- Co-authors
- Francis Boadu (3 shared papers)Hongjuan Tang (3 shared papers)Yu Xie (2 shared papers)K. Sandy Pang (1 shared paper)Gang Lü (1 shared paper)Yunqing Liu (1 shared paper)Chao Hu (1 shared paper)D. S. Moskowitz (1 shared paper)
- Journals
- Journal of Enterprise Information Management (1 paper)Journal of Retailing and Consumer Services (1 paper)Business Strategy and the Environment (1 paper)International Journal of Physical Distribution & Logistics Management (1 paper)Computers and Electronics in Agriculture (1 paper)
- Partner nations
- ChinaUnited StatesGhana
In The Last Decade
Qi Yao
24 papers receiving 412 citations
Peers
Comparison fields: 5 of 83
- Marketing 96
- Information Systems and Management 44
- Strategy and Management 87
- Business and International Management 11
- Management of Technology and Innovation 28
Countries citing papers authored by Qi Yao
This map shows the geographic impact of Qi Yao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Qi Yao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Qi Yao more than expected).
Fields of papers citing papers by Qi Yao
This network shows the impact of papers produced by Qi Yao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Qi Yao. The network helps show where Qi Yao may publish in the future.
Co-authors
The 25 scholars most cited alongside Qi Yao, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 78 | |
| 2 | 2021 | 55 | |
| 3 | 2023 | 45 | |
| 4 | 2023 | 40 | |
| 5 | 2012 | 30 | |
| 6 | 2023 | 26 | |
| 7 | 2022 | 23 | |
| 8 | 2020 | 18 | |
| 9 | 2022 | 18 | |
| 10 | 2014 | 18 | |
| 11 | 2022 | 12 | |
| 12 | 2020 | 10 | |
| 13 | 2023 | 9 | |
| 14 | New Development in the Domain of Motivation: Regulatory Focus Theory | 2009 | 8 |
| 15 | 2013 | 8 | |
| 16 | 2022 | 7 | |
| 17 | 2023 | 5 | |
| 18 | 2024 | 2 | |
| 19 | 2025 | 2 | |
| 20 | 2013 | 2 |
About Qi Yao
Qi Yao is a scholar working on Sociology and Political Science, Social Psychology, Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 26 papers that have together received 421 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Technology Adoption and User Behaviour (4 papers), Social and Intergroup Psychology (3 papers), Cultural Differences and Values (3 papers), Customer Service Quality and Loyalty (3 papers), Behavioral Health and Interventions (2 papers) and Evolutionary Psychology and Human Behavior (2 papers). The work is most often cited by research in Marketing (96 citations), Information Systems and Management (44 citations), Strategy and Management (87 citations), Business and International Management (11 citations) and Management of Technology and Innovation (28 citations). Qi Yao has collaborated with scholars based in China, United States and Ghana. Frequent co-authors include Francis Boadu, Hongjuan Tang, Yu Xie, K. Sandy Pang, Gang Lü, Yunqing Liu, Chao Hu, D. S. Moskowitz, Cheng Lu Wang and Xiaojing Wu. Their work appears in journals such as Journal of Enterprise Information Management, Journal of Retailing and Consumer Services, Business Strategy and the Environment, International Journal of Physical Distribution & Logistics Management and Computers and Electronics in Agriculture.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.