Philippe Odou
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 5
- Consumer Market Behavior and Pricing 3
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- Behavioral Health and Interventions 4
- Co-authors
- Marie Schill (4 shared papers)Gaël Bonnin (3 shared papers)Michel Zaitouni (1 shared paper)Isabelle Collin‐Lachaud (3 shared papers)Marc Ohana (1 shared paper)Souad Djelassi (3 shared papers)Peter R. Darke (2 shared papers)Dominique Roux (1 shared paper)
In The Last Decade
Philippe Odou
23 papers receiving 295 citations
Peers
Comparison fields: 5 of 66
- Marketing 155
- Applied Psychology 40
- Tourism, Leisure and Hospitality Management 12
- Management, Monitoring, Policy and Law 61
- Organizational Behavior and Human Resource Management 38
Countries citing papers authored by Philippe Odou
This map shows the geographic impact of Philippe Odou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philippe Odou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philippe Odou more than expected).
Fields of papers citing papers by Philippe Odou
This network shows the impact of papers produced by Philippe Odou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Philippe Odou. The network helps show where Philippe Odou may publish in the future.
Co-authors
The 15 scholars most cited alongside Philippe Odou, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 78 | |
| 2 | 2011 | 57 | |
| 3 | 2022 | 22 | |
| 4 | 2012 | 19 | |
| 5 | 2009 | 14 | |
| 6 | 2018 | 14 | |
| 7 | 2014 | 13 | |
| 8 | 2014 | 13 | |
| 9 | 2017 | 13 | |
| 10 | 2023 | 10 | |
| 11 | 2005 | 10 | |
| 12 | 2012 | 10 | |
| 13 | Consumer cynicism : From resistance to anti‐consumption in a disenchanted world? | 2011 | 10 |
| 14 | 2009 | 7 | |
| 15 | 2021 | 5 | |
| 16 | 2013 | 4 | |
| 17 | Explorer la relation au temps du chaland et ses déterminants | 2007 | 3 |
| 18 | 2010 | 2 | |
| 19 | 2018 | 2 | |
| 20 | 2017 | 1 |
About Philippe Odou
Philippe Odou is a scholar working on Marketing, Applied Psychology, Management, Monitoring, Policy and Law, Sociology and Political Science and Tourism, Leisure and Hospitality Management, having authored 24 papers that have together received 311 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (5 papers), Behavioral Health and Interventions (4 papers), Environmental Education and Sustainability (4 papers), Psychology of Social Influence (4 papers), Consumer Market Behavior and Pricing (3 papers), Psychology of Moral and Emotional Judgment (2 papers) and Decision-Making and Behavioral Economics (2 papers). The work is most often cited by research in Marketing (155 citations), Applied Psychology (40 citations), Tourism, Leisure and Hospitality Management (12 citations), Management, Monitoring, Policy and Law (61 citations) and Organizational Behavior and Human Resource Management (38 citations). Philippe Odou has collaborated with scholars based in France, Canada and Kuwait. Frequent co-authors include Marie Schill, Gaël Bonnin, Michel Zaitouni, Isabelle Collin‐Lachaud, Marc Ohana, Souad Djelassi, Peter R. Darke, Dominique Roux, Damien Chaney and Christine Barthélémy. Their work appears in journals such as International Journal of Environmental Research and Public Health, Anaesthesia, Journal of Business Research, Consumption Markets & Culture and Journal of Cleaner Production.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.