Peter S. H. Leeflang

108 papers and 5.4k indexed citations i.

Peter S. H. Leeflang has authored 108 papers that have received a total of 5.4k indexed citations. This includes 74 papers in Marketing, 34 papers in Economics and Econometrics and 28 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (53 papers), Innovation Diffusion and Forecasting (25 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). Peter S. H. Leeflang is often cited by papers focused on Consumer Market Behavior and Pricing (53 papers), Innovation Diffusion and Forecasting (25 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers) and collaborates with scholars based in The Netherlands, United States and United Kingdom. Peter S. H. Leeflang's co-authors include Dick R. Wittink, Jaap E. Wieringa, Harald J. van Heerde, Tammo H.A. Bijmolt and Peter C. Verhoef and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.