Peggy Sue Loroz

11 papers and 330 indexed citations i.

About

Peggy Sue Loroz is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Peggy Sue Loroz has authored 11 papers receiving a total of 330 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Social Psychology and 3 papers in Sociology and Political Science. Recurrent topics in Peggy Sue Loroz’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Media Influence and Health (2 papers) and Digital Marketing and Social Media (2 papers). Peggy Sue Loroz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media Influence and Health (2 papers) and Digital Marketing and Social Media (2 papers). Peggy Sue Loroz collaborates with scholars based in United States, United Kingdom and Australia. Peggy Sue Loroz's co-authors include James G. Helgeson, Stacey Menzel Baker, Donald R. Lichtenstein, John Story and Jerome D. Williams and has published in prestigious journals such as Psychology and Marketing, Journal of Product & Brand Management and Journal of Public Policy & Marketing.

In The Last Decade

Fields of papers citing papers by Peggy Sue Loroz

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Peggy Sue Loroz. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Peggy Sue Loroz may publish in the future.

Countries citing papers authored by Peggy Sue Loroz

Since Specialization
Citations

This map shows the geographic impact of Peggy Sue Loroz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peggy Sue Loroz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peggy Sue Loroz more than expected).

Rankless by CCL
2025