Paco Underhill
Impact in
- Marketing top 2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
Papers in
-
- Organizational Management and Innovation 1
- Journals
- Dialnet (Universidad de la Rioja) (1 paper)University of Pennsylvania Press eBooks (1 paper)Medical Entomology and Zoology (1 paper)Cornell Hotel and Restaurant Administration Quarterly (1 paper)
In The Last Decade
Paco Underhill
6 papers receiving 589 citations
Peers
Comparison fields: 5 of 91
- Marketing 400
- Tourism, Leisure and Hospitality Management 16
- Human-Computer Interaction 55
- Museology 33
- Organizational Behavior and Human Resource Management 90
Countries citing papers authored by Paco Underhill
This map shows the geographic impact of Paco Underhill's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paco Underhill with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paco Underhill more than expected).
Fields of papers citing papers by Paco Underhill
This network shows the impact of papers produced by Paco Underhill. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paco Underhill. The network helps show where Paco Underhill may publish in the future.
Co-authors
The 2 scholars most cited alongside Paco Underhill, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 476 | |
| 2 | Buy ology : truth and lies about why we buy | 2008 | 104 |
| 3 | Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond | 2008 | 77 |
| 4 | 2009 | 47 | |
| 5 | Call of the Mall | 2004 | 41 |
| 6 | Por qué compramos : la ciencia del shopping | 2000 | 1 |
| 7 | Warum kaufen wir | 2012 | 0 |
About Paco Underhill
Paco Underhill is a scholar working on Organizational Behavior and Human Resource Management, Infectious Diseases, Organic Chemistry, Surgery and Communication, having authored 7 papers that have together received 746 indexed citations. Recurring topics across this work include Organizational Management and Innovation (1 paper). The work is most often cited by research in Marketing (400 citations), Tourism, Leisure and Hospitality Management (16 citations), Human-Computer Interaction (55 citations), Museology (33 citations) and Organizational Behavior and Human Resource Management (90 citations). Frequent co-authors include Martin Lindström and William H. Whyte. Their work appears in journals such as Dialnet (Universidad de la Rioja), University of Pennsylvania Press eBooks, Medical Entomology and Zoology and Cornell Hotel and Restaurant Administration Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.