Nathan Yang
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Economics and Econometrics top 10%
- Merger and Competition Analysis
- Firm Innovation and Growth
Papers in
- Marketing 24
- Consumer Market Behavior and Pricing 22
- Consumer Retail Behavior Studies 6
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- Merger and Competition Analysis 10
- Firm Innovation and Growth 6
- Economic theories and models 4
- Co-authors
- Mitsuru Igami (2 shared papers)Kosuke Uetake (3 shared papers)Ahmed Khwaja (3 shared papers)Jason R. Blevins (1 shared paper)Jūra Liaukonytė (2 shared papers)K. Sudhir (2 shared papers)Wendi Heinzelman (1 shared paper)Ilker Demirkol (1 shared paper)
- Journals
- Journal of the Association for Consumer Research (2 papers)Management Science (2 papers)Marketing Science (2 papers)Marketing Letters (1 paper)Journal of Marketing Research (1 paper)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Nathan Yang
39 papers receiving 391 citations
Peers
Comparison fields: 5 of 95
- Marketing 155
- Economics and Econometrics 108
- Strategy and Management 60
- Information Systems and Management 25
- Applied Psychology 12
Countries citing papers authored by Nathan Yang
This map shows the geographic impact of Nathan Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nathan Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nathan Yang more than expected).
Fields of papers citing papers by Nathan Yang
This network shows the impact of papers produced by Nathan Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nathan Yang. The network helps show where Nathan Yang may publish in the future.
Co-authors
The 25 scholars most cited alongside Nathan Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 43 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 41 | |
| 2 | 2012 | 41 | |
| 3 | 2020 | 40 | |
| 4 | 2016 | 39 | |
| 5 | 2017 | 28 | |
| 6 | 2019 | 28 | |
| 7 | 2023 | 20 | |
| 8 | 2021 | 16 | |
| 9 | 2012 | 14 | |
| 10 | 2019 | 12 | |
| 11 | 2021 | 10 | |
| 12 | March of the Chains: Herding in Restaurant Locations | 2012 | 10 |
| 13 | Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity | 2014 | 9 |
| 14 | 2021 | 9 | |
| 15 | 2013 | 9 | |
| 16 | 2011 | 9 | |
| 17 | 2017 | 7 | |
| 18 | 2010 | 7 | |
| 19 | 2022 | 7 | |
| 20 | 2020 | 6 |
About Nathan Yang
Nathan Yang is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Sociology and Political Science and Public Health, Environmental and Occupational Health, having authored 43 papers that have together received 411 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (22 papers), Merger and Competition Analysis (10 papers), Digital Platforms and Economics (7 papers), Firm Innovation and Growth (6 papers), Consumer Retail Behavior Studies (6 papers), Economic theories and models (4 papers), Behavioral Health and Interventions (3 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (155 citations), Economics and Econometrics (108 citations), Strategy and Management (60 citations), Information Systems and Management (25 citations) and Applied Psychology (12 citations). Nathan Yang has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Mitsuru Igami, Kosuke Uetake, Ahmed Khwaja, Jason R. Blevins, Jūra Liaukonytė, K. Sudhir, Wendi Heinzelman, Ilker Demirkol, Melissa L. Sturge‐Apple and Rajani Muraleedharan. Their work appears in journals such as Journal of the Association for Consumer Research, Management Science, Marketing Science, Marketing Letters and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.