Nathan Yang
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 12
- Consumer Market Behavior and Pricing 11
- Consumer Retail Behavior Studies 3
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- Merger and Competition Analysis 6
- Co-authors
- Mitsuru Igami (1 shared paper)Kosuke Uetake (2 shared papers)Ahmed Khwaja (2 shared papers)Wendi Heinzelman (1 shared paper)Rajani Muraleedharan (1 shared paper)Ilker Demirkol (1 shared paper)Melissa L. Sturge‐Apple (1 shared paper)Jūra Liaukonytė (1 shared paper)
- Journals
- Marketing Science (2 papers)Management Science (2 papers)Journal of the Association for Consumer Research (2 papers)Production and Operations Management (1 paper)International Journal of the Economics of Business (1 paper)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Nathan Yang
25 papers receiving 313 citations
Peers
Comparison fields: 5 of 88
- Marketing 107
- Information Systems and Management 23
- Applied Psychology 12
- Experimental and Cognitive Psychology 32
- Economics and Econometrics 62
Countries citing papers authored by Nathan Yang
This map shows the geographic impact of Nathan Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nathan Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nathan Yang more than expected).
Fields of papers citing papers by Nathan Yang
This network shows the impact of papers produced by Nathan Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nathan Yang. The network helps show where Nathan Yang may publish in the future.
Co-authors
The 25 scholars most cited alongside Nathan Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 42 | |
| 2 | 2012 | 41 | |
| 3 | 2013 | 41 | |
| 4 | 2016 | 29 | |
| 5 | 2019 | 23 | |
| 6 | 2023 | 20 | |
| 7 | 2017 | 20 | |
| 8 | 2021 | 17 | |
| 9 | 2012 | 11 | |
| 10 | 2021 | 9 | |
| 11 | 2013 | 9 | |
| 12 | 2022 | 8 | |
| 13 | 2019 | 8 | |
| 14 | 2011 | 7 | |
| 15 | 2017 | 7 | |
| 16 | 2021 | 7 | |
| 17 | March of the Chains: Herding in Restaurant Locations | 2012 | 7 |
| 18 | 2022 | 6 | |
| 19 | 2022 | 6 | |
| 20 | 2020 | 4 |
About Nathan Yang
Nathan Yang is a scholar working on Marketing, Economics and Econometrics, Applied Psychology, Strategy and Management and Media Technology, having authored 26 papers that have together received 329 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Merger and Competition Analysis (6 papers), Digital Platforms and Economics (3 papers), Consumer Retail Behavior Studies (3 papers), ICT Impact and Policies (2 papers), Behavioral Health and Interventions (2 papers), Mobile Health and mHealth Applications (2 papers) and Obesity, Physical Activity, Diet (2 papers). The work is most often cited by research in Marketing (107 citations), Information Systems and Management (23 citations), Applied Psychology (12 citations), Experimental and Cognitive Psychology (32 citations) and Economics and Econometrics (62 citations). Nathan Yang has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Mitsuru Igami, Kosuke Uetake, Ahmed Khwaja, Wendi Heinzelman, Rajani Muraleedharan, Ilker Demirkol, Melissa L. Sturge‐Apple, Jūra Liaukonytė, Jason R. Blevins and Weitao Yang. Their work appears in journals such as Marketing Science, Management Science, Journal of the Association for Consumer Research, Production and Operations Management and International Journal of the Economics of Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.