Narendra Sharma

24 papers and 378 indexed citations i.

Narendra Sharma has authored 24 papers that have received a total of 378 indexed citations. This includes 9 papers in Organizational Behavior and Human Resource Management, 7 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (5 papers). Narendra Sharma is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in India, United States and Thailand. Narendra Sharma's co-authors include Kavita Srivastava, Sanjeev Swami, Ritu Mehta, Deepak Sharma and David Bejou and has published in prestigious journals such as Journal of Marketing Management, The Journal of Psychology and International Journal of Retail & Distribution Management.