Ritu Mehta
About
Ritu Mehta is a scholar working on Marketing, Gender Studies and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Ritu Mehta has authored 24 papers receiving a total of 325 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Gender Studies and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ritu Mehta’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Ritu Mehta collaborates with scholars based in India, Canada and United States. Ritu Mehta's co-authors include Sanjeev Swami, Narendra Sharma, Gagan Dixit, Terry Donovan, Sanjeet Singh, Andréa G. Ferreira Zandoná, Dheeraj Gupta, Ashok Shukla and Rahul Mangal and has published in prestigious journals such as Appetite, Journal of Retailing and Consumer Services and Journal of Marketing Management.
In The Last Decade
Co-authorship network of co-authors of Ritu Mehta i
Fields of papers citing papers by Ritu Mehta
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Ritu Mehta. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ritu Mehta may publish in the future.
Countries citing papers authored by Ritu Mehta
Since SpecializationCitations
This map shows the geographic impact of Ritu Mehta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Mehta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Mehta more than expected).
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by T. W. Clinton Breakdown of academic impact, for papers by J. Kutzenberger Breakdown of academic impact, for papers by Carol Mohler Breakdown of academic impact, for papers by Ibrahim E. Elseesy Breakdown of academic impact, for papers by Vanessa Bacal Breakdown of academic impact, for papers by Haining Wang Breakdown of academic impact, for papers by M.L. Langford Breakdown of academic impact, for papers by Félix Lobo