Monroe Friedman

42 papers and 1.2k indexed citations i.

Monroe Friedman has authored 42 papers that have received a total of 1.2k indexed citations. This includes 15 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Retail Behavior Studies (4 papers). Monroe Friedman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States and Belgium. Monroe Friedman's co-authors include Ira Wasserman, Glynis M. Breakwell, Stephen W. Pruitt, Michael A. Kamins and Piet Vanden Abeele and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Consumer Research.