Mochen Yang
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Auction Theory and Applications 5
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- Digital Marketing and Social Media 6
- Co-authors
- Gediminas Adomavičius (15 shared papers)Yuqing Ren (5 shared papers)Gordon Burtch (4 shared papers)Alok Gupta (5 shared papers)Ming‐Hui Wen (2 shared papers)Xuan Bi (4 shared papers)Antino Kim (2 shared papers)Jingjing Zhang (1 shared paper)
- Journals
- Information Systems Research (6 papers)ACM Transactions on Computer-Human Interaction (2 papers)MIS Quarterly (2 papers)ACM Transactions on Management Information Systems (1 paper)Production and Operations Management (1 paper)
- Partner nations
- United StatesChinaTaiwan
In The Last Decade
Mochen Yang
24 papers receiving 316 citations
Peers
Comparison fields: 5 of 56
- Marketing 77
- Information Systems and Management 55
- Communication 48
- Management Information Systems 45
- Sociology and Political Science 173
Countries citing papers authored by Mochen Yang
This map shows the geographic impact of Mochen Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mochen Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mochen Yang more than expected).
Fields of papers citing papers by Mochen Yang
This network shows the impact of papers produced by Mochen Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mochen Yang. The network helps show where Mochen Yang may publish in the future.
Co-authors
The 17 scholars most cited alongside Mochen Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 153 | |
| 2 | 2018 | 75 | |
| 3 | 2023 | 16 | |
| 4 | 2022 | 13 | |
| 5 | 2023 | 9 | |
| 6 | 2019 | 8 | |
| 7 | 2022 | 7 | |
| 8 | 2024 | 5 | |
| 9 | 2020 | 5 | |
| 10 | Relationship Between Online and Offline Social Capital: Evidence from a Social Network Site in China | 2013 | 4 |
| 11 | 2023 | 4 | |
| 12 | 2022 | 4 | |
| 13 | 2019 | 4 | |
| 14 | 2023 | 3 | |
| 15 | 2020 | 3 | |
| 16 | 2020 | 2 | |
| 17 | 2022 | 2 | |
| 18 | Mind the Gap: Accounting for Measurement Error and Misclassification in Variables Generated via Data Mining | 2017 | 1 |
| 19 | Understanding User-Generated Content and Customer Engagement on Facebook Business Pages | 2018 | 1 |
| 20 | 2019 | 1 |
About Mochen Yang
Mochen Yang is a scholar working on Management Science and Operations Research, Sociology and Political Science, Artificial Intelligence, Management Information Systems and Marketing, having authored 25 papers that have together received 324 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Auction Theory and Applications (5 papers), Knowledge Management and Sharing (4 papers), Consumer Market Behavior and Pricing (4 papers), Blockchain Technology Applications and Security (3 papers), Supply Chain and Inventory Management (3 papers), FinTech, Crowdfunding, Digital Finance (3 papers) and Explainable Artificial Intelligence (XAI) (2 papers). The work is most often cited by research in Marketing (77 citations), Information Systems and Management (55 citations), Communication (48 citations), Management Information Systems (45 citations) and Sociology and Political Science (173 citations). Mochen Yang has collaborated with scholars based in United States, China and Taiwan. Frequent co-authors include Gediminas Adomavičius, Yuqing Ren, Gordon Burtch, Alok Gupta, Ming‐Hui Wen, Xuan Bi, Antino Kim, Jingjing Zhang, Hillol Bala and Xunhua Guo. Their work appears in journals such as Information Systems Research, ACM Transactions on Computer-Human Interaction, MIS Quarterly, ACM Transactions on Management Information Systems and Production and Operations Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.