Melvin R. Crask

14 papers and 1.1k indexed citations i.

Melvin R. Crask has authored 14 papers that have received a total of 1.1k indexed citations. This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers). Melvin R. Crask is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States. Melvin R. Crask's co-authors include William D. Perreault, William D. Wells, Henry A. Laskey, Fred D. Reynolds and Ellen Day and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.