Maureen Morrin

About

Maureen Morrin is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Maureen Morrin has authored 68 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 34 papers in Marketing, 16 papers in Sociology and Political Science and 15 papers in Social Psychology. Recurrent topics in Maureen Morrin’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Multisensory perception and integration (12 papers) and Consumer Retail Behavior Studies (10 papers). Maureen Morrin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Multisensory perception and integration (12 papers) and Consumer Retail Behavior Studies (10 papers). Maureen Morrin collaborates with scholars based in United States, Singapore and The Netherlands. Maureen Morrin's co-authors include Gergana Y. Nenkov, May O. Lwin, Jacob Jacoby, Nada Nasr Bechwati and Aradhna Krishna and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Maureen Morrin

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Maureen Morrin. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Maureen Morrin may publish in the future.

Countries citing papers authored by Maureen Morrin

Since Specialization

Citations

This map shows the geographic impact of Maureen Morrin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maureen Morrin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maureen Morrin more than expected).

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