Masud Ibrahim
Impact in
-
- Innovation and Socioeconomic Development
- Marketing top 5%
- Consumer Retail Behavior Studies
Papers in
-
- Customer Service Quality and Loyalty 10
- Marketing 10
- Service and Product Innovation 6
- Consumer Retail Behavior Studies 5
- Co-authors
- Yusheng Kong (4 shared papers)Robert Ebo Hinson (4 shared papers)Diyawu Rahman Adam (3 shared papers)Faisal Iddris (1 shared paper)Nnamdi O. Madichie (3 shared papers)Hongbo Li (1 shared paper)
- Journals
- Information Development (3 papers)Journal of African Business (1 paper)International Journal of Bank Marketing (2 papers)International Journal of Service Science Management Engineering and Technology (2 papers)SAGE Open (1 paper)
- Partner nations
- GhanaChinaUnited Arab Emirates
In The Last Decade
Masud Ibrahim
19 papers receiving 323 citations
Peers
Comparison fields: 5 of 47
- Business and International Management 27
- Marketing 116
- Information Systems and Management 81
- Organizational Behavior and Human Resource Management 109
- Strategy and Management 90
Countries citing papers authored by Masud Ibrahim
This map shows the geographic impact of Masud Ibrahim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Masud Ibrahim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Masud Ibrahim more than expected).
Fields of papers citing papers by Masud Ibrahim
This network shows the impact of papers produced by Masud Ibrahim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Masud Ibrahim. The network helps show where Masud Ibrahim may publish in the future.
Co-authors
The 6 scholars most cited alongside Masud Ibrahim, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 124 | |
| 2 | 2020 | 67 | |
| 3 | 2015 | 36 | |
| 4 | 2018 | 26 | |
| 5 | Examining the relationships between e-Marketing adoption and Marketing Performance of Small and Medium Enterprises in Ghana | 2015 | 22 |
| 6 | 2012 | 15 | |
| 7 | 2013 | 9 | |
| 8 | 2022 | 7 | |
| 9 | Service Recovery and Customer Satisfaction: A Case of Uganda Telecom | 2014 | 6 |
| 10 | 2021 | 6 | |
| 11 | 2025 | 5 | |
| 12 | 2020 | 4 | |
| 13 | 2013 | 4 | |
| 14 | QUALITY SERVICE DELIVERY AMONG TELECOMMUNICATION SERVICE OPERATORS IN GHANA: A CASE OF VODAFONE-GHANA | 2014 | 4 |
| 15 | 2015 | 3 | |
| 16 | 2020 | 3 | |
| 17 | Entrepreneurial orientation among SME wood manufacturers in Ghana | 2014 | 1 |
| 18 | 2018 | 1 | |
| 19 | 2022 | 1 | |
| 20 | 2025 | 0 |
About Masud Ibrahim
Masud Ibrahim is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Information Systems and Management, Sociology and Political Science and Communication, having authored 20 papers that have together received 344 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (10 papers), Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (6 papers), Service and Product Innovation (6 papers), Consumer Retail Behavior Studies (5 papers), Knowledge Management and Sharing (2 papers), Public Relations and Crisis Communication (2 papers) and Entrepreneurship Studies and Influences (2 papers). The work is most often cited by research in Business and International Management (27 citations), Marketing (116 citations), Information Systems and Management (81 citations), Organizational Behavior and Human Resource Management (109 citations) and Strategy and Management (90 citations). Masud Ibrahim has collaborated with scholars based in Ghana, China and United Arab Emirates. Frequent co-authors include Yusheng Kong, Robert Ebo Hinson, Diyawu Rahman Adam, Faisal Iddris, Nnamdi O. Madichie and Hongbo Li. Their work appears in journals such as Information Development, Journal of African Business, International Journal of Bank Marketing, International Journal of Service Science Management Engineering and Technology and SAGE Open.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.