Martin Horn

About

Martin Horn is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Martin Horn has authored 4 papers receiving a total of 272 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Organizational Behavior and Human Resource Management. Recurrent topics in Martin Horn’s work include Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (1 paper) and Customer Service Quality and Loyalty (1 paper). Martin Horn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (1 paper) and Customer Service Quality and Loyalty (1 paper). Martin Horn collaborates with scholars based in United States. Martin Horn's co-authors include William J. McEwen, John A. McCarty and Karen S. Baker and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Journal of Consumer Behaviour.

In The Last Decade

Co-authorship network of co-authors of Martin Horn i

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Fields of papers citing papers by Martin Horn

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Martin Horn. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Horn may publish in the future.

Countries citing papers authored by Martin Horn

Since Specialization

Citations

This map shows the geographic impact of Martin Horn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Horn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Horn more than expected).

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