Mark Yi‐Cheon Yim

About

Mark Yi‐Cheon Yim is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Mark Yi‐Cheon Yim has authored 22 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Mark Yi‐Cheon Yim’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers). Mark Yi‐Cheon Yim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers). Mark Yi‐Cheon Yim collaborates with scholars based in United States, South Korea and United Kingdom. Mark Yi‐Cheon Yim's co-authors include Paul Sauer, Sunyoung Park, Shu‐Chuan Chu, Sejin Lee and William J. Reeves and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising.

In The Last Decade

Fields of papers citing papers by Mark Yi‐Cheon Yim

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Mark Yi‐Cheon Yim. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mark Yi‐Cheon Yim may publish in the future.

Countries citing papers authored by Mark Yi‐Cheon Yim

Since Specialization

Citations

This map shows the geographic impact of Mark Yi‐Cheon Yim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Yi‐Cheon Yim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Yi‐Cheon Yim more than expected).

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