Mark Grether
Impact in
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- Technology Adoption and User Behaviour
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- Customer Service Quality and Loyalty
Papers in
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- Corporate Governance and Management 17
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- Digital Innovation in Industries 13
- Co-authors
- Hans H. Bauer (20 shared papers)Mark Leach (6 shared papers)Tobias Richter (1 shared paper)
- Journals
- Journal of Relationship Marketing (2 papers)Industrial Marketing Management (1 paper)Marketing ZFP (2 papers)der markt (1 paper)MADOC (University of Mannheim) (8 papers)
- Partner nations
- Germany
In The Last Decade
Mark Grether
19 papers receiving 367 citations
Peers
Comparison fields: 5 of 46
- Information Systems and Management 221
- Organizational Behavior and Human Resource Management 279
- Marketing 152
- Strategy and Management 105
- Sociology and Political Science 286
Countries citing papers authored by Mark Grether
This map shows the geographic impact of Mark Grether's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Grether with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Grether more than expected).
Fields of papers citing papers by Mark Grether
This network shows the impact of papers produced by Mark Grether. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Grether. The network helps show where Mark Grether may publish in the future.
Co-authors
The 3 scholars most cited alongside Mark Grether, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 354 | |
| 2 | 2002 | 36 | |
| 3 | 2005 | 26 | |
| 4 | Relationship Marketing im Internet | 1999 | 12 |
| 5 | 1998 | 7 | |
| 6 | Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-Theorie | 2001 | 6 |
| 7 | eCRM-Customer Relationship Management im Internet | 2001 | 6 |
| 8 | 2001 | 5 | |
| 9 | 2003 | 4 | |
| 10 | 2002 | 3 | |
| 11 | 2000 | 3 | |
| 12 | Die Entwicklung eines Instruments zur Messung der Servicequalität von Bankfilialen | 2002 | 3 |
| 13 | Die virtuelle Gemeinschaft als Instrument des Customer Relationship Management | 2001 | 3 |
| 14 | Der Einsatz des Internet zur Vertriebsunterstutzung im Automobilhandel | 2000 | 2 |
| 15 | Werbenutzen einer unterhaltenden Website : eine Untersuchung am Beispiel der Moorhuhnjagd | 2001 | 2 |
| 16 | Flow : Gebannt im Internet surfen | 2004 | 2 |
| 17 | 2016 | 1 | |
| 18 | Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen | 2002 | 1 |
| 19 | 2003 | 1 | |
| 20 | Customer-Relationship-Management in der offentlichen Verwaltung | 2002 | 1 |
About Mark Grether
Mark Grether is a scholar working on Strategy and Management, Management of Technology and Innovation, Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, having authored 23 papers that have together received 479 indexed citations. Recurring topics across this work include Corporate Governance and Management (17 papers), Digital Innovation in Industries (13 papers), Marketing and Advertising Strategies (4 papers), Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (2 papers), Innovation, Technology, and Society (1 paper) and Law and Political Science (1 paper). The work is most often cited by research in Information Systems and Management (221 citations), Organizational Behavior and Human Resource Management (279 citations), Marketing (152 citations), Strategy and Management (105 citations) and Sociology and Political Science (286 citations). Mark Grether has collaborated with scholars based in Germany. Frequent co-authors include Hans H. Bauer, Mark Leach and Tobias Richter. Their work appears in journals such as Journal of Relationship Marketing, Industrial Marketing Management, Marketing ZFP, der markt and MADOC (University of Mannheim).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.