Mark Chong
Impact in
- Marketing top 10%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
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- Job Satisfaction and Organizational Behavior
- Customer Service Quality and Loyalty
Papers in
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- Misinformation and Its Impacts 4
- Media Influence and Politics 2
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- Corporate Identity and Reputation 3
- Corporate Social Responsibility Reporting 2
- Co-authors
- Angela K.‐Y. Leung (5 shared papers)Verity Y. Q. Lua (1 shared paper)Jin‐Cheon Na (2 shared papers)Siyoung Chung (1 shared paper)Benjamin Kok Siew Gan (1 shared paper)Thomas Menkhoff (1 shared paper)Swapna Gottipati (1 shared paper)Chee Wei Tan (1 shared paper)
- Journals
- Appetite (2 papers)Corporate Reputation Review (2 papers)Future Foods (1 paper)Journal of Risk Research (1 paper)International Journal of Advertising (1 paper)
- Partner nations
- SingaporeUnited States
In The Last Decade
Mark Chong
20 papers receiving 389 citations
Peers
Comparison fields: 5 of 81
- Marketing 100
- Organizational Behavior and Human Resource Management 104
- Communication 64
- Strategy and Management 137
- Information Systems and Management 23
Countries citing papers authored by Mark Chong
This map shows the geographic impact of Mark Chong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Chong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Chong more than expected).
Fields of papers citing papers by Mark Chong
This network shows the impact of papers produced by Mark Chong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Chong. The network helps show where Mark Chong may publish in the future.
Co-authors
The 8 scholars most cited alongside Mark Chong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 108 | |
| 2 | 2009 | 95 | |
| 3 | 2016 | 50 | |
| 4 | 2022 | 41 | |
| 5 | 2023 | 21 | |
| 6 | 2005 | 20 | |
| 7 | 2018 | 18 | |
| 8 | 2006 | 15 | |
| 9 | 2023 | 12 | |
| 10 | 2021 | 10 | |
| 11 | 2023 | 9 | |
| 12 | 2022 | 8 | |
| 13 | 2024 | 8 | |
| 14 | 2021 | 6 | |
| 15 | 2020 | 2 | |
| 16 | 2020 | 2 | |
| 17 | Importance of Corporate Reputation | 2012 | 1 |
| 18 | 2020 | 1 | |
| 19 | Singapore’s ‘Crazy Rich Asians’ experience of city branding | 2019 | 1 |
| 20 | Going Beyond Compliance, Gaining Global Trust: Singapore Telecommunications Limited | 2009 | 1 |
About Mark Chong
Mark Chong is a scholar working on Sociology and Political Science, Strategy and Management, Marketing, Communication and Information Systems, having authored 24 papers that have together received 431 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Misinformation and Its Impacts (4 papers), Agriculture Sustainability and Environmental Impact (3 papers), Corporate Identity and Reputation (3 papers), Public Relations and Crisis Communication (3 papers), Media Influence and Politics (2 papers), Corporate Social Responsibility Reporting (2 papers) and Spam and Phishing Detection (2 papers). The work is most often cited by research in Marketing (100 citations), Organizational Behavior and Human Resource Management (104 citations), Communication (64 citations), Strategy and Management (137 citations) and Information Systems and Management (23 citations). Mark Chong has collaborated with scholars based in Singapore and United States. Frequent co-authors include Angela K.‐Y. Leung, Verity Y. Q. Lua, Jin‐Cheon Na, Siyoung Chung, Benjamin Kok Siew Gan, Thomas Menkhoff, Swapna Gottipati and Chee Wei Tan. Their work appears in journals such as Appetite, Corporate Reputation Review, Future Foods, Journal of Risk Research and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.