Mark Chong

14 papers and 306 indexed citations i.

About

Mark Chong is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Mark Chong has authored 14 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Communication. Recurrent topics in Mark Chong’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Public Relations and Crisis Communication (3 papers). Mark Chong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Public Relations and Crisis Communication (3 papers). Mark Chong collaborates with scholars based in Singapore and United States. Mark Chong's co-authors include Angela K.‐Y. Leung, Jin‐Cheon Na, Siyoung Chung, Thomas Menkhoff and Swapna Gottipati and has published in prestigious journals such as Journal of Environmental Psychology, Appetite and Health Communication.

In The Last Decade

Co-authorship network of co-authors of Mark Chong i

Fields of papers citing papers by Mark Chong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Chong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Chong. The network helps show where Mark Chong may publish in the future.

Countries citing papers authored by Mark Chong

Since Specialization
Citations

This map shows the geographic impact of Mark Chong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Chong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Chong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025