Mark Chong
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Job Satisfaction and Organizational Behavior
- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
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- Public Relations and Crisis Communication 3
- Co-authors
- Angela K.‐Y. Leung (5 shared papers)Jin‐Cheon Na (2 shared papers)Siyoung Chung (1 shared paper)Benjamin Kok Siew Gan (1 shared paper)Thomas Menkhoff (1 shared paper)Swapna Gottipati (1 shared paper)Chee Wei Tan (1 shared paper)
- Journals
- Appetite (2 papers)Corporate Reputation Review (2 papers)Journal of Communication Management (1 paper)Online Information Review (1 paper)Future Foods (1 paper)
- Partner nations
- SingaporeUnited States
In The Last Decade
Mark Chong
16 papers receiving 353 citations
Peers
Comparison fields: 5 of 79
- Marketing 92
- Organizational Behavior and Human Resource Management 101
- Communication 62
- Strategy and Management 122
- Information Systems and Management 20
Countries citing papers authored by Mark Chong
This map shows the geographic impact of Mark Chong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Chong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Chong more than expected).
Fields of papers citing papers by Mark Chong
This network shows the impact of papers produced by Mark Chong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Chong. The network helps show where Mark Chong may publish in the future.
Co-authors
The 7 scholars most cited alongside Mark Chong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 100 | |
| 2 | 2009 | 85 | |
| 3 | 2016 | 48 | |
| 4 | 2022 | 36 | |
| 5 | 2005 | 20 | |
| 6 | 2023 | 19 | |
| 7 | 2018 | 16 | |
| 8 | 2006 | 14 | |
| 9 | 2023 | 10 | |
| 10 | 2021 | 9 | |
| 11 | 2023 | 8 | |
| 12 | 2024 | 7 | |
| 13 | 2022 | 6 | |
| 14 | 2021 | 6 | |
| 15 | Importance of Corporate Reputation | 2012 | 1 |
| 16 | Going Beyond Compliance, Gaining Global Trust: Singapore Telecommunications Limited | 2009 | 1 |
| 17 | Singapore’s ‘Crazy Rich Asians’ experience of city branding | 2019 | 1 |
| 18 | Start-up reputations In Asian markets | 2014 | 1 |
| 19 | The Importance of Issues Management in International Mergers and Acquisitions | 2006 | 0 |
| 20 | Comparative Research on Biotechnology and the Public: Report to the US-EC Task Force on Biotechnology Research | 2003 | 0 |
About Mark Chong
Mark Chong is a scholar working on Marketing, Communication, Strategy and Management, Sociology and Political Science and Ecology, having authored 21 papers that have together received 388 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers), Corporate Identity and Reputation (3 papers), Public Relations and Crisis Communication (3 papers), Culinary Culture and Tourism (2 papers), Misinformation and Its Impacts (2 papers), Sentiment Analysis and Opinion Mining (2 papers) and Corporate Social Responsibility Reporting (2 papers). The work is most often cited by research in Marketing (92 citations), Organizational Behavior and Human Resource Management (101 citations), Communication (62 citations), Strategy and Management (122 citations) and Information Systems and Management (20 citations). Mark Chong has collaborated with scholars based in Singapore and United States. Frequent co-authors include Angela K.‐Y. Leung, Jin‐Cheon Na, Siyoung Chung, Benjamin Kok Siew Gan, Thomas Menkhoff, Swapna Gottipati and Chee Wei Tan. Their work appears in journals such as Appetite, Corporate Reputation Review, Journal of Communication Management, Online Information Review and Future Foods.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.