Mark Brown

22 papers and 786 indexed citations i.

Mark Brown has authored 22 papers that have received a total of 786 indexed citations. This includes 13 papers in Sociology and Political Science, 9 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Sport and Mega-Event Impacts (5 papers). Mark Brown is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Sport and Mega-Event Impacts (5 papers) and collaborates with scholars based in Australia, New Zealand and Germany. Mark Brown's co-authors include Nigel Kenneth Pope, Frank Alpert, Kevin E. Voges, Udo Gottlieb and Judy Drennan and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Journal of Product & Brand Management.