Mairead Brady

About

Mairead Brady is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mairead Brady has authored 31 papers receiving a total of 337 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mairead Brady’s work include Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers). Mairead Brady is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers). Mairead Brady collaborates with scholars based in Ireland, United Kingdom and India. Mairead Brady's co-authors include Martin R. Fellenz, Ann Devitt, Michael Saren, Corinne Armstrong and Nikolaos Tzokas and has published in prestigious journals such as Psychology and Marketing, Management Decision and International Journal of Service Industry Management.

In The Last Decade

Fields of papers citing papers by Mairead Brady

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Mairead Brady. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mairead Brady may publish in the future.

Countries citing papers authored by Mairead Brady

Since Specialization

Citations

This map shows the geographic impact of Mairead Brady's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mairead Brady with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mairead Brady more than expected).

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